Updated by Willy Wood Want to create an offer that your customers can’t refuse? No, we’re not talking Godfather-type scare tactics. We’re talking about good old-fashioned human psychology. All good marketers know that there are certain proven psychological triggers and tactics that cause humans to react positively to an offer and reach for their credit cards […]
Updated for 2024 Here’s a depressing thought: Most people who launch an online course aren’t happy with the outcome. This often happens because the course creator didn’t find the right idea — one they have the expertise to teach that also has a market. Maybe they jumped right in, creating their course without doing any
You might say that any kind of copywriting–or any writing at all, for that matter–is creative. After all, when you write, you’re literally creating a document that has never existed before out of thin air. But when copywriters talk about “creative copywriting,” they mean much more than just your normal, run-of-the-mill marketing or sales copy.
Updated by Tara Malone Reviews are mixed regarding online learning, largely because it challenges traditional face-to-face instruction. However, online learning serves a student and work population moving towards more remote environments, and Covid-19 only accelerated this trend. Today, there are countless online learning platforms, serving students of all ages, from early childhood to adult learners. But
Updated by Willy Wood You’ve heard people talking about digital downloads and you’re thinking adding a few digital products to your business’s offerings might be a good move. But you aren’t sure just how to go about it. First, there are the ins and outs of actually creating your digital download. What format would be best?
Updated for 2024 When you’re creating any kind of content – an ad, a blog post, a video, even just a social media post – it’s essential to have your target audience in mind. After all, you cannot just pick a group of people at random and hope for the best. Having a well-defined target
Copywriting isn’t just about creating content; it’s an essential tool for building relationships and achieving success. As a coach, your words are your bridge to potential clients, which makes your marketing copy a crucial aspect of your professional toolkit. This blog post delves into the heart of effective copywriting for coaches. You’ll learn: The significance
Brand copywriting is more than just words on a page; it’s the voice of your brand. As a digital marketer, copywriter, or entrepreneur, understanding the nuances of brand copywriting is crucial in establishing a compelling and memorable brand identity. It’s not just about selling products; it’s about narrating a story that resonates with your audience
Updated for 2024 One of the many exciting parts of building your online business is establishing your online presence. You have done your market research. You’ve built and piloted your offer, and you know a market is ready for you to share your gift. All you need to do now is start building your online
Updated by Willy Wood Creating an online course is a lot like writing a book… writing it is the easy part! Promoting and selling it is the hard bit. Yet it’s also the most important. After all, it doesn’t matter if your book is the greatest book ever written; it’s worthless if no one ever buys
