You’ve heard all the hype about digital marketing and how it’s so great for your company. But when you try to create a marketing strategy for your business, you have no idea where to begin. It’s true, designing a digital marketing plan can seem like a daunting task. There are tons of approaches you could […]
It’s finally happened. The moment every entrepreneur dreads. You’ve run out of ideas. Ideas for new products, to be specific. When you started this venture, it seemed like you had enough great product ideas to last a lifetime. But after launching your first few products, you realized most of your ideas weren’t so great after
There are 3 stages of a lead funnel. But most people always seem to forget about one. It isn’t that this one is the most important part of your lead funnel. Each stage is just as important as the other, but without this one…nothing else can happen! And when we talk about nothing else happening,
For most people, the top social media platforms are for sharing or watching cute cat videos, viral TikTok hacks, and photos from that trip to Medellín last summer. But for businesses, social media sites are a marketing gold mine. Take Instagram, for example. The photo-sharing app grosses about 500 million daily active users and has
You’ve heard all the buzz about needing a website to gain online exposure. You might have also heard that one way to boost your exposure is to own a custom domain. Sounds cool — but do you need one? Well, that depends on if you’re okay with millions of people surfing the Internet for hours
Leveraging Facebook to market online courses is a no-brainer. It’s a great way to find new students for your course, connect and interact with current students, and stay in touch with alumni. Many businesses now use Facebook to communicate with customers, make video calls, share feedback, and make announcements. It’s a great and basically free
Updated by Tara Malone As a business owner or marketer, you likely spend a lot of time thinking about lead generation. But how much time do you spend nurturing the customers you already have? Research shows it’s six times more expensive to acquire a new customer than engage with existing ones. You’re also fourteen times more
A challenge many course creators face when it comes to TikTok is understanding how to use it effectively for marketing their online courses. With all the buzz surrounding TikTok and its comparison to other platforms like YouTube and Instagram, it’s hard not to wonder if TikTok could be the next big thing in social media—and
Encouraging students to engage fully in your courses can be difficult for online course creators. It’s one thing for students to sign up for your course. But motivating them to complete the course is another matter entirely. Online course gamification is a powerful means for encouraging students to continue making progress with your course. It
As an entrepreneur or new business owner, you know that a lot goes into getting your business up and running and maintaining day-to-day operations. You’re paying close attention to how much you’re spending, and what areas you might need to tighten on or allot more money to. That’s only part of it though. To run
