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How to Discover New Product Ideas That Will Fuel Your Business

It’s finally happened. The moment every entrepreneur dreads. You’ve run out of ideas. Ideas for new products, to be specific.  When you started this venture, it seemed like you had enough great product ideas to last a lifetime. But after launching your first few products, you realized most of your ideas weren’t so great after

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How to Create a Winning Top of Funnel Marketing Strategy

There are 3 stages of a lead funnel. But most people always seem to forget about one. It isn’t that this one is the most important part of your lead funnel. Each stage is just as important as the other, but without this one…nothing else can happen! And when we talk about nothing else happening,

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The Top 20+ Social Media Platforms and Sites for 2024

For most people, the top social media platforms are for sharing or watching cute cat videos, viral TikTok hacks, and photos from that trip to Medellín last summer.  But for businesses, social media sites are a marketing gold mine. Take Instagram, for example.  The photo-sharing app grosses about 500 million daily active users and has

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What is a Custom Domain?(+ 5 Steps to Set One Up)

You’ve heard all the buzz about needing a website to gain online exposure. You might have also heard that one way to boost your exposure is to own a custom domain. Sounds cool — but do you need one? Well, that depends on if you’re okay with millions of people surfing the Internet for hours

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Facebook Marketing for Online Course Creators: 11 Best Practices

Leveraging Facebook to market online courses is a no-brainer. It’s a great way to find new students for your course, connect and interact with current students, and stay in touch with alumni. Many businesses now use Facebook to communicate with customers, make video calls, share feedback, and make announcements.  It’s a great and basically free

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The 12 Best Customer Engagement Ideas (+Examples)

Updated by Tara Malone As a business owner or marketer, you likely spend a lot of time thinking about lead generation. But how much time do you spend nurturing the customers you already have? Research shows it’s six times more expensive to acquire a new customer than engage with existing ones. You’re also fourteen times more

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TikTok Marketing for Online Course Creators: A Beginner’s Guide

A challenge many course creators face when it comes to TikTok is understanding how to use it effectively for marketing their online courses. With all the buzz surrounding TikTok and its comparison to other platforms like YouTube and Instagram, it’s hard not to wonder if TikTok could be the next big thing in social media—and

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What is Online Course Gamification? (+ Benefits & Features)

Encouraging students to engage fully in your courses can be difficult for online course creators. It’s one thing for students to sign up for your course. But motivating them to complete the course is another matter entirely. Online course gamification is a powerful means for encouraging students to continue making progress with your course. It

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What is ROI? (Definition & How to Calculate It)

As an entrepreneur or new business owner, you know that a lot goes into getting your business up and running and maintaining day-to-day operations. You’re paying close attention to how much you’re spending, and what areas you might need to tighten on or allot more money to. That’s only part of it though.  To run

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