Scared your next email campaign will result in even lower open rates than you already get? In this article, you’ll learn to understand and master the 3 pillars of email marketing, and use them to boost your open rates to 40% or more! But before we get started… When your subscriber sees your email in […]
Keeping your blog active with fresh content is hard enough on its own. When you toss in the fact that what your blog truly needs is an active audience, things can become really difficult really fast. It’s simply not enough to publish post after post and earn traffic through organic search, social media marketing and
You may or may not be familiar with SSL certificates, but you’ve definitely seen them in action. They’re what’s required to turn an HTTP URL into an HTTPS URL. They’ve become a necessary security protocol for certain sites, specifically sites that transfer and/or store personal data, such as ecommerce sites. They’ve become a vital component
Who you are around your family is probably a little different than who you are around your significant other — and both are different than who you are alone, when you’re dancing in your underwear to Backstreet Boys. But with your blogging career, you are only your brand: when you’re writing, when you’re designing your
Welcome to our Schema Pro review & tutorial. Rich snippets and schema markup are a great way to improve how your WordPress site looks in Google’s search results pages. But they can also be a bit confusing! Especially when it comes to adding the right schema markup to get Google to give you those rich
The Google search results page used to be quite dull. It was like the web equivalent of the Yellow Pages directory – line after line of text. But nowadays, it’s quite snazzy. Depending on what you’re searching for, it can look more like a glossy magazine. That’s because Google uses different media including images, videos,
If you want your visitors to do something, you need to ask. That’s the whole philosophy behind adding a strong call to action (CTA) to your WordPress website. What’s important to remember, though, is that how you ask is just as important as asking in the first place. WordPress call to action plugins are all
Do you want to scale up content output without writing more content yourself? And at the same time, increase your traffic? Accepting guest contributors is a great way to do this. You get free content, and the guest blogger gets traffic and exposure to a new audience. And the blog post will benefit from two
Welcome to our Thrive Ovation review. Testimonials are one of the best ways to demonstrate social proof. It is that social proof that lends credibility to your brand, and encourages sales. But how can you efficiently capture, manage, and display testimonials? Thrive Ovation provides a potential solution. In this Thrive Ovation review, we’re taking a
When you’re starting a new blog, most of the standard advice revolves around choosing your niche. And that’s OK. It’s a valid exercise. But it’s not the only thing to consider. You have to think about who is going to read your blog content; i.e. your target audience. In this article, you’ll discover why you
