Have you ever answered the call of a telemarketer, trying to sell you a product you have absolutely no use for? You politely tell them you’re not interested and a week later get a call for the same product using the same sales pitch. Don’t be like that telemarketer! We all want to succeed – […]
Does content rule? You bet it does. That much is common knowledge to everyone who lives in the world of online marketing. But do you know the formula for creating content that rules? The rules behind the content? C.C. Chapman does, and he wrote a book about it with Ann Handley. The book’s title? You
I’m married! It’s part exciting, part surreal, and part exactly the same. And I couldn’t be happier. 🙂 The whole thing was a bit of a whirlwind. We spent months and months planning this day, and it was absolutely magical – and I don’t recall ever using that word to describe an experience before! Within
What if I told you that there is a better alternative to Google AdWords? That it has many times the global reach, is much more effective, converts better, and is a lot cheaper? Would I have your attention? I felt the same way when I spoke with Adam Berke, the President of AdRoll.com, a display
Do you want better marketing? Sure – that’s why you’re here, right? 😉 Well, good marketing isn’t just about flashy tactics – it’s about smart strategy that creates the most possible profits. The best marketers understand that, and occasionally we find one good enough to seek out and interview. That’s exactly what happened with Chris
Rachel runs a corporate training company. She’s just hired me to help her with her marketing and to prepare her online presence to broaden her geographical reach. She wants to work for people outside her immediate region – and why not? Negotiation and Leadership (her areas of expertise) travel extremely well. She’s aspiring to take
Are you running a brick and mortar business? Are your clients local? If you are, you might be hearing all this hoopla about “going online” not just for “presence”, but to actually get clients outside your local area. And why not? It’s a fantastic opportunity made uniquely available thanks to the wonderful world wide web.
The results of the first ever Semi-Local Business Survey are in! Everyone who completed the survey really opened up and shared some great information, and we can’t wait to share all the rich details with you. Thanks to all who participated! Tomorrow we will be releasing the anonymous results to all the blogs who helped
Do you want copywriting advice from a guy who charges his mentoring clients $25,000? (Without paying $25,000?) Well, today is your lucky day. David Garfinkel is known as “the world’s greatest copywriting coach”, and is the co-author (with Jay Conrad Levinson) of Guerrilla Copywriting and Advertising Headlines That Make You Rich (and lots of other
Did you know that small businesses have a distinct advantage over big corporations when it comes to marketing? It’s true. Big corporations may have big budgets – but they also have mountains of red tape, dozens of people to answer to and heavy pressure to maximize returns. As a small business owner – you don’t
