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How to Create an Email Marketing Strategy (+ Tips for Success)

Building an email marketing strategy can feel intimidating and challenging. You might be worried about what kind of emails you should write to your audience. Or you may not have an audience yet and are wondering how you build an email list from scratch. Fortunately, learning email marketing isn’t nearly as difficult as you might […]

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7 Creative Assets You Need To Promote Your Online Course

An online course is a great way for creators to monetize content, for service providers to diversify their revenue, and for people with any kind of specialized expertise to build a side business. They are ideal for anyone with a skillset that’s in demand or with knowledge that people are eager to acquire.  Running online

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How to Design Your Course Content

Updated by Tara Malone You have a great idea for an online course! Something to offer that other people need.  The problem is you’re not sure where to begin or what course content to include. You have so many ideas but you don’t want to overwhelm students with too much information.  You want your course to

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Course Material (A Guide for Beginners + Online Teaching Tips)

Updated by Tara Malone When it comes to developing your course materials for your online course, where should you start? Should you do an entire video series or type out detailed essays? Are worksheets necessary? Your course materials are a core part of the online course business. Your students will rely on your lessons to learn

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What is A/B Testing? A Guide for Beginners

If you’re running marketing campaigns, sending emails, or trying to gain leads from your website, you’re producing valuable content for your followers on a regular basis. But do you know how well that content is performing?  Are you satisfied with the results you’ve been seeing? If you’ve been trying to figure out why some content

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How to Build Customer Trust for Your Online Course Brand Through Your Website

Online courses have become an irreplaceable part of digital learning over the past decade.  Experts expect revenue in online education to reach $166.6 billion in 2023. More importantly, the internet has become irreplaceable in allowing students, professionals, and enthusiasts to build skills in their area of choice. And according to Statista, almost one-fifth of all

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Online Course Creation: A 10-Step Guide (Revised for 2024)

Updated by Willy Wood As an entrepreneur, you’ve probably dreamed about creating your own online course. And it’s no wonder. After all, there are many benefits to developing an online course. For example, an online course demonstrates your expertise and raises your status in your field, and it allows you to help more people more efficiently

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Affiliate Marketing for Beginners: What It Is+ How to Get Started

If you’ve been in the marketing sphere long enough, you may have heard the term affiliate marketing. You might have heard that some affiliate marketers have earned upwards of 6 figures in yearly revenue. Or maybe you have heard that it’s a great way to earn passive income.  And both of these things are true.

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What is Retargeting? (Definition, Benefits & How It Works)

Has something like this ever happened to you? You are scrolling online and wind up at an online shoe store. You look at a pair of shoes you like but decide not to buy them, telling yourself you already have plenty of shoes.  So you continue scrolling through the internet and then go on Facebook.

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10 Social Media Copywriting Tips to Drive Engagement

Of approximately 8 billion people living today, 4.89 billion are on social media.  As an entrepreneur, there is no doubt in your mind that some of your best leads are out there, scrolling through different social platforms. Some are looking for entertainment. Others are seeking educational material, and some are eager to discover new products

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