In November 2014, Spotify and Uber announced a partnership in which premium subscribers of the music streaming service can play their songs in any Uber car. The partnership makes sense because both companies target the same audience—people with disposable incomes and are willing to pay for premium services to maintain their lifestyle. By allowing riders […]
It’s a whole lot easier to promote your business if you don’t have to do it alone. Sure, you could advertise, but people pay less attention to ads than they used to – and they don’t trust them that much, either. Recent research from Nielsen reveals that 83% of people believe recommendations from friends and
Productivity is something every single entrepreneur, and aspiring entrepreneur, struggles with. Whether it’s finding time to keep your business running smoothly, or finding time to launch your business while you have a day job, people are looking for a magic bullet. While there isn’t a way to make all your work disappear, there IS a
Whether you recently started your business, or you’ve been at it for 20 years, there will always be more work to do and not enough hands to do it. So there you are, hard at work but your biggest ideas still not brought to life. As a busy entrepreneur, you’re faced with a common dilemma.
Launching a product is easy. You create something great, throw some money on ads, optimize the incoming traffic and sales start pouring in. Right? Yeah, I wish. That’s how it goes in your head, but in reality all you hear are crickets. Chirp, chirp. Chirp, chirp. Here’s the good news, though. You can avoid that.
The words we use in life matter. The words we use in our call to actions (CTAs) also matter and could mean the difference between zero sign ups and sales or hundreds. And just like A/B testing for your landing pages and ad copies, trying different versions of CTAs also makes a significant impact when
Think about the last time you went in for a job interview or a meeting with a potential client. What was your frame of mind? It probably had nothing to do with the sense of creating an extraordinary life. In fact, most people think the same thing. “Oh please, pick me! Pick me!” But what
Do you find it hard to promote your content? You send out emails to let people know about your latest blog post or guide, but do you really feel that they’re going to get excited about it? The fact is, any well-known blogger gets absolutely bombarded with emails everyday from people wanting their attention. Deep
Which of these statements is more interesting to you? Coffee is a beverage brewed from the ground, roasted seeds of the coffee berry. Coffee has been grown since the 15th century in the Arabian Peninsula. Or this one? Legend has it that coffee was discovered by an Ethiopian goatherd. One day, Kaldi noticed his flock
Do you know the difference between being ‘big’ and being ‘great?’ Bo Burlingham, author of Small Giants, does, and he was one of the driving forces that shaped entrepreneurship as we know it today. Today, Bo talks about what it means to be a small giant, to have ‘mojo,’ and what choices those companies make
