Author name: HIMA

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8 Powerful Content Marketing Trends [INFOGRAPHIC]

Content is king! Noooo, quality content is king! No way, yo. Massive content is king! We in the online world like to think we know all about content (you’d almost think we think we invented it). But still, there remains incredible confusion about content and the effective use of it. Despite our almost maniacal chokehold […]

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How to Write a Speech People Will Remember (and Love)

There are three elements to a successful speech. It should be understood. It should be memorable. And it should engage the audience for as long as possible. But being memorable doesn’t mean singing, dancing, and fireworks. Being memorable means people can talk about your speech a week later and at least vaguely recall what it

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Branding Over Marketing with Glen T. Campbell

As a small business owner, how can you compete with the 800-pound gorilla in your space? Easy! You can be human. But you’re not going to accomplish that with marketing. You do it with branding. Do you know the difference between marketing and branding? Glen T Campbell does, and on today’s Business Reimagined, he explains

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Knowing When You’re ‘Born for This’ with Chris Guillebeau

You know that feeling of dissatisfaction that haunts you, no matter how often you tell yourself you should be happy? When you look at your career trajectory or business, you just know you weren’t ‘born for this.’ It’s not what you were meant to do in life. Is there something wrong with you? Are you

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How to Manage Your Productivity & Workflow with Google Calendar

When you start a work at home or freelance business, one thing you need to do fast is manage your workload. There are dozens of tools out there to help you do that all requiring different levels of investment. But after more than 10 years of running my own freelance writing business, I found that

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7+ Tools You Need to Get Started as a Solopreneur

You can’t start your solopreneur career or freelance successfully without the right tools, especially if freelancing is your business and not just a hobby. Sure, you’ve probably got some of what you need lying around at home, but if you want to take a professional approach you’ll need to invest in the tools and technology

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Pat Flynn on Building an Offer

It’s hard to believe that success in building an offer can drag you down. Really – if you’re raking in thousands, hundreds of thousands, or even a cool million, is that the kind of success your heart desires? Or do you want to create something that will be a legacy for everyone? Today’s guest, Pat

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Ron Friedman on Building a Better Workplace

Monica Seles is a famous tennis player, and she revolutionized the world of tennis by grunting. When she won an amazing upset in the 1990 French Open, the 16-year-old created a new trend that was quickly adopted by other players. What can we learn from this? While Monica’s guttural addition to tennis was unintentional, your

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Content Marketing: Fat, Sick, and Nearly Dead?

Is your website traffic going downhill? Are you desperate to halt the sharp drop in your site’s unique visitors? Stop your subscribers from deleting your emails before they click through? Or maybe just get more visitors to actually read your posts, instead of clicking away after a few seconds? You’re not alone. Even the experts

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Martin Lindstrom Says to Get Close to Your Customers

When was the last time you sat down and had a face-to-face with one of your customers? Would you consider going to a fan’s home and having a chat with him to get to know him better? To many entrepreneurs, it’s a very foreign idea, but can you imagine the power of sharing a drink

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