Author name: HIMA

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Don’t Swim Upstream: 7 Flop-proof Book Launch Ideas

Last week, the (hot, humid) Florida summer finally broke – I actually felt a hint of coolness in the morning air. Okay, it was still 75 degrees, but I was so excited I nearly skipped down the driveway! You see, fall is my favorite time of year. It signals the start of my true loves: […]

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5 Steps to Hosting a Popular and Profitable Telesummit

As a solopreneur or small business owner, you know how important it is to establish yourself as an expert in your field. All the things you need to do, creating multiple income streams, and building customer lists become easier when you have the halo of authority to help light your way. Hosting a telesummit is

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Frustrated by Too Many Marketing Strategies That Aren’t Working?

Do you sometimes feel that, despite your best efforts, you’re still the world’s best kept secret? Do you find that, despite working really hard to get some results in the bank, your blog remains invisible on the web, and no one is paying any attention to your social media efforts? It’s almost as if your

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How to Use Comments to Get Your Blog Noticed

Opportunity has finally struck. You just got invited to a special party with the who’s who of your industry, including Main Guru, who you’ve always wanted to meet. When you get there, you find you don’t know anyone. You try to mingle and go from group to group, but they hardly break shoulders to let

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How I Beat Danny Iny 5:1 at His Own Game (Sales Letter Split-Testing)

But a couple of months ago he asked for a second opinion on a sales letter he was writing. I gave him my feedback, but I also proposed a friendly competition over who could get more sales. Danny’s a good sport, so he said “sure, let’s do it”… Well, I ended up winning by 423%…

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Tim Ferriss On How To Market A Book

Today’s episode of Fireside Chats with Danny Iny, is a special treat: an interview best-selling author Tim Ferriss about his new book, the Four Hour Chef. He and Danny explore marketing, book launches and how to get the most out of your audience. Tim Ferriss has previously launched two internationally acclaimed books to resounding success,

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What is Your Business Mission? (Lessons from Mario and Princess Peach)

Why do you exist? I don’t mean “I help entrepreneurs create more value by using generic phrases.” I mean why do you exist. What is your primary purpose for even being in business? Mario might say something like “I exist to Save-a the Princess. I’ll burn-a down, jumpa on, and beat anyone who threatens my

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Hiring Strategies: How Danny Iny Built the Mirasee Team

Long ago in days of yore, a young baker wanted more out of life than flour and dead fruit. She consulted Craigslist, and noticed an ad looking to hire an Entrepreneur’s Assistant. Could this be it? She wondered. Could this be an opportunity to use that third of a business degree, and sadly untapped creativity?

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