Author name: HIMA

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Quick Ways to Increase Conversion Rate TODAY!

It might even be closer to 95%… And they’re practically kicking people away from opting in. The few sites that get things right include the likes of Apple and Amazon. Big companies with gargantuan amounts of traffic. Not to mention huge teams of highly trained employees working night and day to perfect landing pages. But […]

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10 Habits of Highly Charismatic Email Marketers

How many emails do you get on any given day? Let me guess… 50? 100? More? You might really look forward to some of them. Notes from family and friends, and latest updates from your favourite bloggers, too. We all do. And then you are bombarded by unsolicited sales messages. People whose lists you did

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Multi-Passionate Customer Profiles: What to Do When ‘ONE Person’ Isn’t Enough

You’re pretty smart, right? You must be; you’re here. So, I’m guessing you get the concept of the customer profile, and you’ve spent some time imagining your ‘one person’ to improve your marketing. But… is one customer profile all you need? Not every business is so monogamous. If you’re multi-passionate, then your situation may be

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Understanding Marketing: 3 Marketing Reality Checks

Do you want to make money online? I do. I know a lot of us do. It’s the dream of earning good money via passive-income and then just writing and blogging about what you love every single day. Now, if you were like me, the start of the journey was really good. The feeling of

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Kicking Off the New Year With a Bang – Project ABC Update

Happy New Year everyone! I guess it’s almost cliche to talk about how crazy the holidays are, so I won’t get too into that – but I will say here and now that I will, if at all possible, never move houses in the week between Christmas and New Year’s directly before a product launch

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3 Live Video Broadcasting Formats That Will Captivate Customers and Make You More Money in 2013

The following post was an entry by one of our spectacular finalists in our Awesome Engagement Strategies Contest. Finalists showcased their ideas, and whoever got the most traction (i.e. comments and social shares) within five days of publication was crowned the winner. Check out this post for the complete list of Engagement Strategies Contest finalists! So it’s 2013. My plan for

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Building An Online Community Through Live Events, Teleseminars And Webinars!

The following post was an entry by one of our spectacular finalists in our Awesome Engagement Strategies Contest. Finalists showcased their ideas, and whoever got the most traction (i.e. comments and social shares) within five days of publication was crowned the winner. Check out this post for the complete list of Engagement Strategies Contest finalists! When it comes to engaging your

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