A strong grasp on your target audience is super important. It cements your business with a rock-hard foundation that’ll fortify all its future activities. Whether you’re crafting a new product, cooking up copy, or dishing out content to draw in clients and customers, a white-knuckle grasp on your target audience is an absolute must.
As you have noticed, the look and feel of our website, along with our name, has changed. This was once Firepole Marketing, made up of a group of people who believed that business can be better, it’s about more than just the money, and that entrepreneurs like yourself can make an impact while making an
Having an authentic marketing story is a necessity to connect with your audience, but what is at the heart of that story? How does your business story mesh with your personal story? More importantly, how can the stories you tell sabotage your success? Today’s guest is Lisa Bloom, the Story Coach, who helps entrepreneurs just like
I’m a big fan of simple solutions. I’m also a big fan of looking for the 80/20: the 20% effort that will yield you 80% of your results. For me, email is definitely an 80/20 activity. As you’re looking to build your audience and grow your business, emails—specifically feedback emails—are one of the most important
Do you ever get in front of people and your confidence suddenly goes out the door? Even if you’re perfectly prepared to give a stunning speech or network like a pro? According to today’s guest, Dr. Nic Lucas, you’re being haunted by neurotags, and he’s here to talk about how you can bring about real
This post is part of a (hopefully) ongoing “Weekend Warrior” series here on the Mirasee blog. With posts like these, we will give you simple, actionable assignments to complete in a weekend, to keep you moving forward with your online business. I hope you find these helpful and enjoyable. Let’s begin! So you want to
It’s tricky, isn’t it? Knowing the best way to reach out to people who can help your business grow? You want to connect with the people you’ve bumped into at business events. You want to tell them what you’re doing, maybe ask them to help out with a share or link to your latest guest
Networking can make or break you in business. So how to you go about networking and do it in a way that honors your relationships while bolstering your bottom line? John Corcoran understands the value of networking. Along the winding path of his adult life, he’s been in tight situations where he lost one job
If you’ve ever launched what you thought was a brilliant marketing campaign for a brilliant product only to have the whole thing fall flat, you’re not alone. In fact, most entrepreneurs and marketers go through this at some point. More often than not, it’s simply because they don’t understand well enough, or even have a
Monetizing your network doesn’t have to feel dirty, not when what you’re really doing is connecting people. If you do it the right way, your circle of connections will be HAPPY to pay you to introduce them to others. That’s right – people will fork over cash when the connections you make for them yield
