You’ve heard all the buzz about needing a website to gain online exposure. You might have also heard that one way to boost your exposure is to own a custom domain. Sounds cool — but do you need one? Well, that depends on if you’re okay with millions of people surfing the Internet for hours […]
Leveraging Facebook to market online courses is a no-brainer. It’s a great way to find new students for your course, connect and interact with current students, and stay in touch with alumni. Many businesses now use Facebook to communicate with customers, make video calls, share feedback, and make announcements. It’s a great and basically free
Updated by Tara Malone As a business owner or marketer, you likely spend a lot of time thinking about lead generation. But how much time do you spend nurturing the customers you already have? Research shows it’s six times more expensive to acquire a new customer than engage with existing ones. You’re also fourteen times more
A challenge many course creators face when it comes to TikTok is understanding how to use it effectively for marketing their online courses. With all the buzz surrounding TikTok and its comparison to other platforms like YouTube and Instagram, it’s hard not to wonder if TikTok could be the next big thing in social media—and
Encouraging students to engage fully in your courses can be difficult for online course creators. It’s one thing for students to sign up for your course. But motivating them to complete the course is another matter entirely. Online course gamification is a powerful means for encouraging students to continue making progress with your course. It
As an entrepreneur or new business owner, you know that a lot goes into getting your business up and running and maintaining day-to-day operations. You’re paying close attention to how much you’re spending, and what areas you might need to tighten on or allot more money to. That’s only part of it though. To run
Updated by Tara Malone Are you an expert in your niche who’s determined to share your knowledge with others? If so, one of the best ways to accomplish this is by creating an online course. There are many reasons to consider building an online course. For one thing, teaching others what you know can have a
Do you have a link building strategy for your website? Building backlinks to your website is an important part of your overall SEO strategy, and is crucial for helping your site rank on page one of Google. Without quality backlinks, your website is isolated on the internet. Backlinks allow you to extend your reach to
Updated by Tara Malone You want to create an amazing online course, but aren’t sure how you could possibly compete with all those other online courses out there. After all, you don’t want to waste your time creating a course that won’t sell. But consider this. Many of the online courses out there are mediocre at
I’ve lost count of the number of times I’ve heard novice course creators say “I’m not ready to start marketing my course yet; I’m still working on building it!” Here’s the thing: “If you build it, they will come” might have worked for Kevin Costner in the movie Field of Dreams. But if you follow
