Getting traffic to a new blog is hard work. Getting readers to a new blog is even harder. There’s a subtle difference here between “traffic” and “readers.” Getting traffic is easy. A lucky post on Reddit can potentially send you thousands of visitors in the span of a few hours. Or you can spend a […]
Post updated by Jessica Glendinning Did you know? 65% of a company’s business comes from existing customers, and it costs five times as much to attract a new customer than to keep an existing one satisfied. “Did you know that 65% of a company’s business comes from existing customers? ” Tweet Me For a course
The path to creating a successful online course can be lonely and confusing. Sometimes it seems like the internet (and social media specifically) is full of people claiming that they hold the key to an unending flow of passive income via online courses. Work from a tropical beach! Or better yet, never work another day
Niche down! Be specific! Know who you serve! And… “When you try to serve everyone, you serve no one.” Sound familiar? Whether you’re a service provider, building online courses, speaking, writing, coaching, or consulting, your business success rests on a foundation of “know your customer.” But when it comes time to choose the subset of
Imagine this: You just finished up your first major product launch, and… It. Was. Amazing. Your sales totals were higher than you could have hoped. You have tons of new, excited customers with your life-changing product in their hands. And you can see this being the first step of many on the way to building
It all sounded easy. Scaling your business through a membership site would be a breeze. You could almost touch, feel, and smell the bright future ahead. You pictured yourself sipping Pina Coladas while your virtual cash register rang nonstop as people joined your paid community in droves. You saw a life free from the claws
You’ve heard all the hype about digital marketing and how it’s so great for your company. But when you try to create a marketing strategy for your business, you have no idea where to begin. It’s true, designing a digital marketing plan can seem like a daunting task. There are tons of approaches you could
It’s finally happened. The moment every entrepreneur dreads. You’ve run out of ideas. Ideas for new products, to be specific. When you started this venture, it seemed like you had enough great product ideas to last a lifetime. But after launching your first few products, you realized most of your ideas weren’t so great after
There are 3 stages of a lead funnel. But most people always seem to forget about one. It isn’t that this one is the most important part of your lead funnel. Each stage is just as important as the other, but without this one…nothing else can happen! And when we talk about nothing else happening,
For most people, the top social media platforms are for sharing or watching cute cat videos, viral TikTok hacks, and photos from that trip to Medellín last summer. But for businesses, social media sites are a marketing gold mine. Take Instagram, for example. The photo-sharing app grosses about 500 million daily active users and has
