Author name: HIMA

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Heartbreak, Debilitating Fear, and the Craziest Risk We Might Never Take…

There’s a scratch on the back of my brain. It’s a thought that sits there, and niggles at me. It’s not always front-and-center, but it’s always there, reminding me that I’m forgetting something important, that I really should have done by now. For the world, for my audience, and for myself. And no matter what […]

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Communicate with Customers to Make Them See the Value of What You Offer

Does it seem like people don’t understand why they should buy what you offer? Or even join your email list? If you get face-to-face with them, is it still clear that they don’t really understand why they should listen to you and buy what you sell? Of course, if you’re trying to sell something that’s

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Blogging 101: The Most Important Blogging Technique You Can Master

I promise this isn’t going to be a “bait-and-switch” post — I truly believe that this technique is one of the most difficult there is. However, there is going to be a certain element of “hmm, that’s obvious” when you see what it is. Let me back up though. I started blogging in 2007, and

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Using Evernote To Expand Your Brain’s Memory Capacity

If you don’t know what Evernote is, the core idea is a cloud-based note-taking system. Think like sticky notes, but digital and they can be accessed from almost any device that has an internet connection. Back when paper was a more valued resource, what would you use sticky notes for? A quick memo? A recipe?

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Ask the Readers: What’s Wrong with Webinars?

If you’re active online, then dollars to donuts, you’ve attended a webinar of one kind or another. Some of them are sleazy pitches, and some of them are valuable learning opportunities. If you’re running a business online – maybe you’ve run them too – they have a tendency to work really well in terms of

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