Author name: HIMA

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Professionalism Or Personality: Which Matters More To Your Business?

The benefits of professionalism are well known – increased perception of respectability, authority, trust, and dependability. But is there a downside to professionalism? Is it possible to be too professional? Yes. Ahem, I mean yes sir, it is possible. Professionalism is scripted behavior which at extreme levels replaces personality; it makes businesses orderly… and boring. […]

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6 Mistakes That KILL Kickstarter Campaigns… and How to Avoid Them

“If you build it they will come”. The oft-quoted line from Field of Dreams seems to fit the Kickstarter narrative to a tee. Kickstarter is filled with overnight success stories–from Pebble to Ouya–who turned brilliant ideas into millions of dollars and national exposure. It’s easy to attribute their success to amazing products, the rise of

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Thinking In New Boxes with Alan Iny (Marketing Insights Podcast)

On today’s episode of the podcast, Danny interviews his cousin Alan Iny, co-author of the new book Thinking in New Boxes. The book is all about how people think. It’s about how thoughts are constrained in our minds and, what that means for challenging our perceptions. We all think in boxes. They’re a symbol for

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Setting Bold List Building Goals (and 3 Lessons Learned Along the Way)

Picture this: I hit publish on a video that told the entire internet at large that I am working on doubling an email subscriber list in 30 days, from 15,000 to 30,000 subscribers. My hands are a little sweaty, my heart is racing, and I hope I didn’t make a huge faux pas in front

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"Hooked" with Nir Eyal (Marketing Insights Podcast)

On today’s episode of the podcast, Danny talks to author and blogger Nir Eyal about unconscious behaviors we engage in without even thinking! When you use something all the time, you never think about what really goes into using it. Your actions become habits, and it all becomes automatic. Nir’s research is based around what he

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Success: 3 Lessons I Learned as a Freelance Opera Singer

I know how to be ridiculous. I worked on five arias every day for six months to get ready for an audition with an opera company I didn’t want to sing for, only to stand backstage and tell myself, “Just get through this audition and you never have to do it again.” That’s ridiculous. I

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Planning a Business Retreat: One Step Back for Two Steps Forward

It’s been a crazy couple of weeks. Or months. Or years. You’re doing your time, responding to your emails and blog comments, reaching out and building new relationships, and always creating content, thinking about the future and planning what you’ll need to get there. It can be exhausting, and no matter how much you love

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Will Your Business Be Left Behind By The Revolution of Visual Marketing?

Has your website traffic been diminishing recently? Are you struggling to gain visitors, subscribers and sales? It’s natural that in a tough economic climate customers will be looking to buy less ‘stuff” overall, and time-starved consumers are torn in all directions, so more businesses are competing for less customers. Of course it is not the

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