Do you know one of the biggest mistakes new course creators make? They don’t release a beta course! Launching a beta course is one of the most important steps in the whole course creation process. Anyone can come up with a good idea. If you’re experienced in your industry, you’ll likely be good at teaching […]
Updated by Willy Wood Picture this: You’re sitting on the beach with your laptop. Sipping a tropical drink. Watching sales roll in to your Stripe account while you’re away on vacation. It’s the dream that’s sold to online entrepreneurs everywhere — but is it legit? On the surface, membership sites are a great way to bring
Updated by Tara Malone One of the biggest decisions an online course creator has to make is which platform to choose for their online course. There are tons of course platforms out there, which can make choosing one seem like a daunting task. To make this process a little simpler, we decided to create an article
Updated by Willy Wood Are you looking for more leads for your coaching business? Kind of a rhetorical question, isn’t it? A pipeline of leads is critical for any business, but especially for a coaching practice, where fees tend to be high and sales cycles long. So, if you have a coaching business, of course you’re
Entrepreneurs and business owners spend a lot of time obsessing about the “big” things—their branding, their websites, product development, content marketing, etc. And of course, those are all important. But many of these same business owners spend far less time focusing on another crucial aspect of their businesses—communicating with their email lists. BIG mistake! Your
Here’s a shocking revelation: email is now over 50 years old, having been invented in 1971 by Ray Tomlinson. In the years following its invention, email quickly became one of the main methods of communication used by people around the world, for both personal and business uses. Recently, a number of business “gurus” have proclaimed
In the business world, effective B2B (business-to-business) copywriting is an invaluable skill. Whether you’re whipping up content for your website, email campaigns, whitepapers, or social media posts, knowing how to engage and persuade your B2B audience is key to your success. Why? Because copywriting is your primary tool for forging connections, making a lasting impression,
Have you ever noticed how some Facebook ads instantly grab your attention? That’s no accident. Many Facebook advertisers have mastered the art of stopping readers from scrolling with arresting visuals and compelling headlines. But just because your ad stops the scroll doesn’t mean it will convert to opt-ins or sales. That’s because there’s a difference
In this post, I’ll share 25+ of the best copywriting portfolio examples I’ve found. Consider this your chance to short-cut your learning curve significantly. 😀 If you’re an aspiring copywriter trying to figure out the best way to put together your copywriting website to showcase your work and land more clients, I can’t think of
You have great products and services. You have a killer offer. You deliver over-the-top value. But you’re still not getting the level of sales you want. What gives? More than likely, it’s your copy. When it comes down to it, no matter how good your business is, if you don’t communicate that value clearly and
