Imagine a place where everyone was on the same playing field when it comes to marketing skills and know-how. In this place, ideas would be standing out based on their own merit. It’s a fantastic idea we can get behind, and today’s guest, Dorie Clark, is making it her mission to teach people who have […]
You’ve gotten them in the mail—envelopes with phrases like “You Can Save a Child’s Life Today,” or pictures of sad dogs with enormous eyes. Yes, I’m talking about the fundraising appeal letter. While you might be tempted to throw these letters away, you can actually learn some useful copywriting lessons from them. When you think
There’s a big misconception going around about business. Either you climb the corporate ladder as fast as you can and retire, or you become an entrepreneur trying to hit a homerun, and you work yourself into oblivion to get there. Corbett Barr of Fizzle used to believe the same thing, but a trip to Mexico
What do you think of when you hear the words ‘urban monk?’ Do you picture some guy in a robe meditating on top of a skyscraper? Maybe you’re thinking of meditation 2.0 and some guru’s new, flowery method of finding inner peace. Not even close. Today’s guest, Pedram Shojai, is anything but flowery. While his
We’re back with another student hotseat. Meet Laura Linden, a consultant and coach in mindful business leadership guiding her clients in growing a conscious business. She joined the Course Builder’s Laboratory in October of 2015. Laura along with Mirasee coaches, Jessica, Lesley, Lindsey, Andy, Oleg, Darla, and her personal coach Lizzie discuss some challenges she’s
Steve Jobs knew how to inspire people. So did Howard Schultz when he rescued Starbucks. What did these two men have that so many other leaders don’t? Inspired leadership. They understand that there is a greater arc of story in their businesses, one that is instinctively felt and driven not just by them, but also
In November 2014, Spotify and Uber announced a partnership in which premium subscribers of the music streaming service can play their songs in any Uber car. The partnership makes sense because both companies target the same audience—people with disposable incomes and are willing to pay for premium services to maintain their lifestyle. By allowing riders
It’s a whole lot easier to promote your business if you don’t have to do it alone. Sure, you could advertise, but people pay less attention to ads than they used to – and they don’t trust them that much, either. Recent research from Nielsen reveals that 83% of people believe recommendations from friends and
Productivity is something every single entrepreneur, and aspiring entrepreneur, struggles with. Whether it’s finding time to keep your business running smoothly, or finding time to launch your business while you have a day job, people are looking for a magic bullet. While there isn’t a way to make all your work disappear, there IS a
Whether you recently started your business, or you’ve been at it for 20 years, there will always be more work to do and not enough hands to do it. So there you are, hard at work but your biggest ideas still not brought to life. As a busy entrepreneur, you’re faced with a common dilemma.
