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Multi-Passionate Customer Profiles: What to Do When ‘ONE Person’ Isn’t Enough

You’re pretty smart, right? You must be; you’re here. So, I’m guessing you get the concept of the customer profile, and you’ve spent some time imagining your ‘one person’ to improve your marketing. But… is one customer profile all you need? Not every business is so monogamous. If you’re multi-passionate, then your situation may be […]

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Understanding Marketing: 3 Marketing Reality Checks

Do you want to make money online? I do. I know a lot of us do. It’s the dream of earning good money via passive-income and then just writing and blogging about what you love every single day. Now, if you were like me, the start of the journey was really good. The feeling of

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Kicking Off the New Year With a Bang – Project ABC Update

Happy New Year everyone! I guess it’s almost cliche to talk about how crazy the holidays are, so I won’t get too into that – but I will say here and now that I will, if at all possible, never move houses in the week between Christmas and New Year’s directly before a product launch

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3 Live Video Broadcasting Formats That Will Captivate Customers and Make You More Money in 2013

The following post was an entry by one of our spectacular finalists in our Awesome Engagement Strategies Contest. Finalists showcased their ideas, and whoever got the most traction (i.e. comments and social shares) within five days of publication was crowned the winner. Check out this post for the complete list of Engagement Strategies Contest finalists! So it’s 2013. My plan for

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Building An Online Community Through Live Events, Teleseminars And Webinars!

The following post was an entry by one of our spectacular finalists in our Awesome Engagement Strategies Contest. Finalists showcased their ideas, and whoever got the most traction (i.e. comments and social shares) within five days of publication was crowned the winner. Check out this post for the complete list of Engagement Strategies Contest finalists! When it comes to engaging your

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Let the Great Online Scavenger Hunt Begin!

(The Scavenger Hunt is over – but you can check out the results right here! – This post still has the list and rules, so if you’re interested in how the whole thing worked – read on!) Come one, come all – because the Great Online Scavenger Hunt is about to begin! I know you want to

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