Multi-Passionate Customer Profiles: What to Do When ‘ONE Person’ Isn’t Enough
You’re pretty smart, right? You must be; you’re here. So, I’m guessing you get the concept of the customer profile, and you’ve spent some time imagining your ‘one person’ to improve your marketing. But… is one customer profile all you need? Not every business is so monogamous. If you’re multi-passionate, then your situation may be […]