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Creating Buzz: 4 Tips To Grow Sales

A quick note to everyone while I’m battling a rather severe chase of bronchitis. Between the sweat and chills of fever, the stupor of codeine, and the prospect of being on the mend for several more days, my blogging calendar tells me that it’s my turn to reach out to you. My chosen topic is […]

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Price, Quality, Service. Choose Two.

Have you ever heard or read this little gem? “Price, Quality, Service. Choose Two.” It’s a nice little sound bite that I hear business gurus toss around because it makes them sound wise and cool. Basically, it says that you can’t provide the best quality, and the best service, at the lowest price on the

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Ceaseless Striving, and When To Give Up

“Grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” –Serenity Prayer Never give up, but know when to quit. That is the paradox faced by every entrepreneur. This doesn’t just apply to the whole business – it applies

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Branding Yourself: Interview with Caleb Wojcik from Pocket Changed

It can be fun to listen to the success stories of people like Brian Clark, Leo Babauta, Darren Rowse, Guy Kawasaki, and others. But it can also be a little bit frustrating, because they’re soooo far ahead of you, and what you really need is to hear from someone who did what you’re doing just a

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Interview with Marlee Ward of Metamorphoself

Have you ever felt down, drained, and tired? You know what I’m talking about – you’ve just lost a client, your latest campaign isn’t working, and you feel like your business is sucking you dry? Don’t worry, we’ve all been there. But sometimes, we’re lucky enough to be visited by the spirit of inspiration. She

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Presentation Ideas: Success with Video, a.k.a. Lay Off of PowerPoint!

Hating on PowerPoint is pretty fashionable these days. I see it all the time – complaints about the evils of PowerPoint, “Death by PowerPoint”, and how people groan at the sight of text bullets on a white screen. To which I say… Enough already! Seriously. This might seem like a bit of a rant, but

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Interview with Marcus Sheridan of The Sales Lion and River Pools and Spas

Many of our readers are already familiar with Marcus Sheridan, a.k.a. The Sales Lion. If you aren’t, you should be. Here are two good reasons: 1. The Sales Lion is an awesome, awesome blog – Marcus consistently puts out fantastic content that you would do well to read and learn from. 2. Marcus walks the

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Marketing Definitions: What is Marketing?

is – here are some examples of what it isn’t. The first misconception is that “marketing is evil”… #1 Marketing is Evil A lot of people think that marketing has no inherent value, and that it’s only purpose is to separate people from their money. That is not the case. Of course, not everyone will

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