Note: For more decaffeinated goodness on this topic, check out our Starbucks case study! They say that the first step is admitting that you have a problem, so here goes. My name is Danny, and I’m a Starbucks addict. I wasn’t always this way. There was a time when I would roll my eyes at people who […]
Something is wrong. You’ve got everything you thought you needed for your marketing plan. You’ve got advertisements, a kick-ass website and email templates. You’ve got systems for customer service and payment processing. You’ve got your distribution system absolutely locked down. Why aren’t you making half the sales you thought you’d be? There’s a problem somewhere
If you’re an entrepreneur looking to attract more clients, then you’ve probably come across Guerrilla Marketing by Jay Conrad Levinson, or any of his more than two dozen different ‘Guerrilla’ marketing books. The best Guerrilla Marketing is low-cost, high-impact, in-the-trenches marketing. It’s designed for the “little guy” to be able to even the playing field
A quick note to everyone while I’m battling a rather severe chase of bronchitis. Between the sweat and chills of fever, the stupor of codeine, and the prospect of being on the mend for several more days, my blogging calendar tells me that it’s my turn to reach out to you. My chosen topic is
Have you ever heard or read this little gem? “Price, Quality, Service. Choose Two.” It’s a nice little sound bite that I hear business gurus toss around because it makes them sound wise and cool. Basically, it says that you can’t provide the best quality, and the best service, at the lowest price on the
“Grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” –Serenity Prayer Never give up, but know when to quit. That is the paradox faced by every entrepreneur. This doesn’t just apply to the whole business – it applies
Guy Kawasaki’s new book, Enchantment: “The Art of Changing Hearts, Minds, and Actions”. It’s a great book and you should pick up a copy, but as just a bit of extra incentive for you, we’re going to share with you a ten-point checklist from the end of the book that you can use to make
It can be fun to listen to the success stories of people like Brian Clark, Leo Babauta, Darren Rowse, Guy Kawasaki, and others. But it can also be a little bit frustrating, because they’re soooo far ahead of you, and what you really need is to hear from someone who did what you’re doing just a
Have you ever felt down, drained, and tired? You know what I’m talking about – you’ve just lost a client, your latest campaign isn’t working, and you feel like your business is sucking you dry? Don’t worry, we’ve all been there. But sometimes, we’re lucky enough to be visited by the spirit of inspiration. She
Do you have a list of the smartest people you’d like to talk to? I do, and Randy Komisar, is at the top. His first book was about entrepreneurship – he used the story of a fictional entrepreneur looking for money for his start-up as a vehicle to share some really valuable insights about what
