The emphasis stays on data and efficiency rather than on a nice slogan and beautiful shots in the current times. There is a steady transition into more tech-oriented advertising. Google AI for advertisers is introduced. A remarkable system that is aimed at changing the traditional approach to advertising by using artificial intelligence. You might be […]
Among the digital resources people use, UA stands alone as a reliable method. It has been beneficial to many organizations because it improves their knowledge about their performance on the Internet. Yet another key figure has unfolded. There is Google Analytics 4 (GA4), which is the next name of this important analytics tool. There is
In the world of digital marketing, it is important to know how your customers behave. One such feature that can be helpful here is conversion tracking in search. It is a powerful weapon that helps evaluate all marketing efforts aimed at driving traffic to internet resources. It can be used to monitor such conversions as
In the digital age, visibility is key. Businesses strive to be seen and heard in the vast online marketplace. Search Engine Marketing (SEM) is a powerful tool in this quest. It helps businesses reach their target audience right when they’re searching for related products or services. But what exactly is SEM? And how does it
This is it – the inaugural post on the Mirasee blog. I’m pretty excited! There are two important things that I want to share with you in this post. The first is a valuable business lesson about promotion fixes that I learned on a recent trip (I’m actually writing this post on the plane heading
I’ve got accountability on the brain. Here’s the story. I’ve worked some long days and late nights this week. On Tuesday, I “clocked in” around 7:30am, and worked pretty much straight until 11 o’clock at night. It was good, I was productive and got a lot done. There are two reasons why this is interesting:
Deadlines make me productive – especially when I have a bunch of them stacked one after the other, in rapid succession. Now, I know that we’ve all had the experience of buckling down and working all night on occasion to meet a deadline, but that’s not what I’m talking about. Working more hours is basically
Note: For more decaffeinated goodness on this topic, check out our Starbucks case study! They say that the first step is admitting that you have a problem, so here goes. My name is Danny, and I’m a Starbucks addict. I wasn’t always this way. There was a time when I would roll my eyes at people who
Something is wrong. You’ve got everything you thought you needed for your marketing plan. You’ve got advertisements, a kick-ass website and email templates. You’ve got systems for customer service and payment processing. You’ve got your distribution system absolutely locked down. Why aren’t you making half the sales you thought you’d be? There’s a problem somewhere
If you’re an entrepreneur looking to attract more clients, then you’ve probably come across Guerrilla Marketing by Jay Conrad Levinson, or any of his more than two dozen different ‘Guerrilla’ marketing books. The best Guerrilla Marketing is low-cost, high-impact, in-the-trenches marketing. It’s designed for the “little guy” to be able to even the playing field
