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12 Creative Social Media Strategies and Campaigns Targeting Beauty Brands

There are more capabilities of Social Media for Beauty Brands particularly in the beauty industry owing to its glamour. It is a space for the sale of products, interaction with clients, and nurturing a following. Nonetheless, with such a competitive market filled with numerous brands, it may become difficult to be heard. How do you […]

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Harnessing AI for Google Ads: Smarter Ads Campaigns

Key Takeaways Google Ads can help build a brand! AI for Google Ads makes the resultant ads smarter and much more effective. Read our LinkedIn Newsletter to know the power of AI for Google Ads. In the digital marketing realm, supremacy is held by AI for Google Ads. Using Google Ads, businesses can leverage easy

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Generative Engine Optimization (GEO): Enhancing AI-Driven Content for Search

What is this creative thing, generative engine optimization (GEO)? In a digital world chiefly driven by technology infrastructure and pulse, it is worth watching the trends. One such emerging trend is Generative engine optimization or GEO. But what is it anyway, GEO? GEO is the buzzword in the modern internet relevant to the creation and

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How White Label Digital Marketing Agencies boost Client Retention?

In the current digital world, businesses have realized the importance of a resilient online presence in the market, and thus the demands for top notch digital marketing agencies have increased tremendously.  But, with a limited number of staff and other resources, the digital marketing agencies in the UK and USA find it challenging to fulfil

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Google August 2024 Core Update: Rollout Complete and Key Takeaways

The rollout of the Google August 2024 core update has now been completed. A constant change is the evolution of the digital landscape. Updates to Google’s algorithm form a part of this change. In this series, we would like to include Google’s August 2024 core algorithm update. This process of launching the update has reached

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How every Google Ads bid strategy helps in driving the campaign to success

To reach their campaign objectives, advertisers in Google Ads can implement a number of bid tactics. The selection of a specific bid strategy can boost your campaign’s performance,  regardless of whether the aim is to get more clicks or to maximize the number of conversions.  This article is dedicated to various Google Ads bid strategies,

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UI/UX in Mobile App Development: Its Role in 2024

Key Takeaways Do you know about UI/UX in Mobile Development? Do you align your development procedure to make your app user-centric? Read to know all about UI/UX in Mobile Development! UI/UX in Mobile App Development plays a pivotal role! Simply developing an app that functions well won’t do; your app needs to be user centric

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Keyword Intent – Unlocking the Key to Attracting Targeted Traffic

When it comes to SEO, the first thing you look into is your audience. But what really will you be able to tell what it is that they want? Keyword intent saves the day. Keyword intent, also known as search intent, is the purpose behind the search query made by a user. It is the

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Google vs Bing: Search Engine Comparison for 2024

The digital landscape is changing and evolving. In 2024, this battle for popularity as the top search engine is still hot. The two search engine behemoths, Google and Bing, are featured on the front line. Each has distinct benefits and drawbacks. This article seeks to bring out the differences between Google vs Bing in the

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Website Migration Checklist: 11 Steps for Success

When speaking about websites, it is vital to remember that website migration is one of the most important changes for a company or an organization. This is taking a website to a new domain, switching hosting companies, or changing the layout, structure, and content of the website. This procedure can lead to negative consequences if

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