I’ve lost count of the number of times I’ve heard novice course creators say “I’m not ready to start marketing my course yet; I’m still working on building it!” Here’s the thing: “If you build it, they will come” might have worked for Kevin Costner in the movie Field of Dreams. But if you follow […]
Effective marketing for your online course can lead to a profitable and successful business. There are many ways to market your course effectively, but not every marketing strategy out there is for you. You need to stick to the proven ones to entice your market to take your online course. As a result of the
Updated by Tara Malone As an online business owner, you know that lead generation is crucial for your business success. In fact, there’s a good chance you spend a lot of time thinking about it, worrying about it, and wondering what else you could do. Should you try social media or Facebook ads? Maybe launch a
Updated by Tara Malone Are you astounded by the sheer number of sales funnel metrics out there? If you’re like most solopreneurs, you tend to ignore them all. You know they’re essential metrics to watch, but you just have too much to do. Still, deep down you wish you had the time, skill, and capacity to
Updated by Tara Malone How well do you know your customers? It’s easy to say you know them, but do you have a first-rate customer insight strategy that drives your product development, marketing, content creation, and customer service? It’s an overlooked area for most businesses. Most create a customer profile, and many know them fairly well.
What’s the easiest way to sell a $10,000 watch? (Or a $10,000 course, for that matter). The answer to this question will help you generate considerably more revenue than simply relying on course sales and memberships alone. I’ll give you the answer in a bit. But to appreciate and find value in the answer, we’ll
Updated by Tara Malone Email…you both love it and hate it, right? As a marketer, you love it. You can connect with anyone, build new relationships and turn a lead into a customer. Everyone uses email, and most people spend a lot of time in their inbox. Yet you’re not just a marketer. You’re also a
Updated by Tara Malone For months, you’ve dreamed of creating an online course. The only problem is, you don’t know where to begin. What sort of online course should you build? Which online course platform should you choose? There are countless online course platforms out there, but only one is the right choice for your course.
Updated by Tara Malone Should you offer your students an online course certificate when they complete your course? The truth is, there’s no simple answer. As it stands, you don’t need to provide a certificate to your students. Maybe this will change in the future. Further down the line, you may need to provide an online
Instagram started as a platform for showcasing breathtaking images but has since evolved far beyond that. Today it is one of the most used social media platforms, amassing more than 1 billion active users each month. These users come from diverse backgrounds and represent numerous demographics, which makes Instagram a vital tool for businesses looking
