So you’ve spent a whole bunch of time crafting content for your business blog, and though you’re getting visitors, no one seems interested enough to engage with your brand further. Does that mean your content is bad or irrelevant? Possibly, but unlikely. A lot of the time, it’s because your blog simply isn’t optimized to […]
You work hard to get email subscribers. You created one awesome freebie. Paid a designer to make it look pretty. And hired a copywriter to write a persuasive opt-in page. So now that they’ve subscribed to you… why won’t they read your email? Why are your email open rates in the single digits? And tanking?
If you think it’s time to create and share more social media content, you’re right. Recent research from Hubspot reveals that: 76% of people catch up on news via Facebook 52% of people read social media posts carefully 45% of people would like to see more social media content But with the same number of
Does it feel like your marketing won’t be effective unless you lie, exaggerate, or make false promises? Do you want to use scarcity but don’t want to be pushy? Do you want to sell more, but are worried it will erode your audience’s trust? Do you want to be honest and straightforward yet effective in
You’ve probably heard the advice to create a free report to give away in exchange for people’s contact information. That’s excellent advice, especially for online course creators. Aside from helping you attract “hot” prospects who are interested in your course, a free report comes in handy for many other purposes: Give it as a bonus
So you started using Instagram because everyone is talking about how visuals create big impact and how power users are raking in the $$$. But nobody seems to be paying attention. You wonder, “How do I get likes on Instagram?” Perhaps it’s because the content on your Instagram channel has deteriorated into short, sales-y posts
Two months ago, I faced bankruptcy. Creative bankruptcy, that is. My creative juices became stagnant. My hands were resting on the keyboard, but my fingers could not move. I looked for inspiration everywhere. I binged on TV shows on Netflix, read books, devoured blogs about copywriting, asked my copywriter friends for advice. Nothing seemed to
Geometry was a tough course for me. It was all those “proofs” and trying to remember the proofs that came before that could then be used for the next one. One of the recurring phrases was “If this, then that.” For example, IF two parallel lines are intersected by another line, THEN the opposite angles are
So you want to build your email list… but you absolutely don’t want to do any guest blogging. I get it. Maybe you’re one of those people who hate to write. (I don’t understand how anybody could hate writing, but I won’t judge you.) Maybe you’re a terrible writer. And you can’t afford to hire
Would you like to start a side business, but you don’t know where to begin? Are you fully employed and think you don’t have enough time? Too many family obligations? Not enough financial means? If you answered positively to any of these questions, you’re not the only one. Many people, just like you, dream of
