Author name: HIMA

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5 Social Media Tactics That Bring Results (And The Best Tools To Use)

Do you spend hours putting together a blog post only to see it die without any activity on social media? Are you a small team struggling to make an impact on the large landscape that is social media? Do you barely see any buzz, leads, or sales to justify the effort you invest in your […]

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Color Psychology: How to Use Color in Marketing and Branding

Color affects humans in automatic, often subconscious ways. And yet many marketers take it for granted. Color is the first thing people see and it leaves a lasting impression. It can hurt or hinder your marketing efforts. Used well, it  can give your business an edge over the competition. How well do you understand and

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3 Mistakes That Keep Your Subscribers From Turning into Buyers

“Why don’t my subscribers buy my products?” Do you find yourself asking this question? If so, you’re not alone. You might have a decent list of subscribers, but it’s frustrating when they don’t buy from you. You present an offer, and you end up with little to nothing to show for your efforts. All the

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How To Guest Blog In A Way That Doubles Your Organic Traffic

Updated by Lexi Rodrigo Guest blogging works best when it gets you in front of the right audience. A quality guest post in front of your niche often generates a quick spike in traffic (usually pretty good ones!) or increase in sales, not to mention long-term relevance to your brand. And, from an SEO standpoint,

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How to Get Motivated When You Feel Like Giving Up

You started your dream project with gusto, but you’re just not getting the results you were expecting. You feel frustrated, disappointed, and flat. Reading about people who have made it only adds salt to the wound. Now the voices of the naysayers have grown even louder in your head: “What? Leave your full-time job? Embark

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When to Disobey the Hemingway App and Transform Your Writing

“If you want to be a writer, you must do two things above all else: read a lot and write a lot.” -Stephen King It’s true. Reading is the best way to improve your writing. Yet, it’s slow. Reading is a long-term investment. You need to become a writer now. You can’t wait until you’ve

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How to Warm Up (and Win over) Your Cold Email List

Is your email list colder than–and about as old as–the Ice Age? Maybe you haven’t sent an email in several weeks (or months!), or perhaps you’ve been inconsistent and haven’t had good open rates. Whatever the cause, your list has become a detached and impersonal ghost town… in the middle of winter. But, knowing a

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4 Ways to Turn Social Media Followers into Raving Fans

So you have a Facebook page with a decent number of followers. You’re excited about the content you publish there. People like your posts, comment on your content, and even click on your links from time to time. The number of your followers continues to grow. What they don’t do, however, is tell their friends

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Looking Back, Looking Ahead with Danny Iny

The world has been reeling after the outcome of the US elections in November 2016. Even online entrepreneurs have seen the effects: post-election product launch results have ranged “from disappointing to disastrous.” Yet Danny Iny, CEO and founder of Mirasee, is optimistic that things are getting better. Why is that? In today’s episode, he talks

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