Ever get totally overwhelmed just thinking about launching a product, creating a signature program, organizing an event, or redoing your website? Are you wondering how you can possibly add another thing to your to-do list when your plate is already full? How do you maintain your sanity while serving as the project manager, copywriter, video […]
Imagine this: you’ve got a great idea for an online course. Maybe you have lots of great ideas, all chasing around in your brain. You’ve read blog posts on how to build your course, attended webinars, maybe even purchased some online trainings. Despite all that, though, your course just isn’t coming together the way it
You’re out to lunch with a friend you haven’t seen in a while. “How’s business?” your friend asks. “Fine,” you say. “It’s going well.” And while it’s not a total lie – your business is doing OK – it isn’t growing the way you wanted it to. Rather than talk about it with your friend,
If you’re reading this post, chances are that you’re selling something: a coaching package, a service of some kind, or a product. You know that your sales and conversions could be better. But every time you go looking for a solution, your heart slips slowly back down your throat as you encounter the same advice:
Every year on April Fool’s Day, the marketing world goes wild. Big brands from Google to Frito-Lay jump on the bandwagon, launching imaginary new products and announcing new corporate missions in an effort to outdo each other with the best prank of the season. But why? Why is April Fool’s so beloved by marketers? What does
“Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” ~ Steve Jobs Does this scenario sound familiar? You have a friend who seems to have an uncanny knack of knowing when to start projects and when to hold back, and you
We all know entrepreneurship has its ups and downs, and that’s putting it mildly. No doubt, you have days where you imagine ripping your laptop from its power source and throwing it through the window of your beautifully appointed downtown office the cheap café down the street. (However, if you actually did that, I’m not
Growing up, no one would have believed me if I told them that I would graduate from Georgia Tech and go on to manage $11 million in revenue as an associate product manager for my first job. In fact, the odds were always against me being born in the USA to a working-class immigrant family.
Does this sound familiar? A small business owner sells her products online and to a few select resellers. She manages all her sales and inventory in scattered spreadsheets, and laboriously creates custom invoicing with Word documents. She uses a basic email provider, and has a WordPress site to sell her products and represent her company.
If you read this blog then you most likely have some sort of online business. So assuming this, you’ve picked out a target audience (or at least you should have). And you either have a product to sell, or decided to promote someone else’s as an affiliate. And you’ve probably set up your website and
