Author name: HIMA

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A Fiction Author’s Dilemma: What Should You Blog About?

You’ve been toying with the idea of putting up a blog. Your engagement with your subscribers over e-mail is great. You’re already seeking resources on where to get themes and hosting for your potential blog. But there’s something that’s stopping you. You don’t know what you should blog about. And you know it’s awful. You […]

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How to Effortlessly Find The Voice That Engages Your Audience

“I’ve only know you for a few hours and already I’m hooked.”  “I stumbled across your site, 4 hours have passed by, and I’m STILL reading! I can’t get enough!”  “Where have you beeeennnn my whole life?”  Let me guess – 3 things nobody has ever said to you? You know you’ve got to find

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How to Turn Down Clients Without Alienating Them

New businesses will often take on every single client or customer they can attract. If you’re still building your customer base, enhancing your reputation, improving the quality of your services or products, acquiring customer testimonials and developing a ground-swell of word-of-mouth support, then you’ll likely be exceedingly grateful for – and accept – every client

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7 Embarrassing Email Marketing Mistakes

Look around the Internet and you’ll see lots of attempts of attracting traffic. And more often than not, the goal is to get subscribers. But then what? Having subscribers doesn’t equal income – it only equals great opportunity. How well you use different email marketing strategies and engage your audience decides how well you cash

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How to Get Published on Forbes.com Without Really Trying

Yes, you read the headline correctly: this post is all about how to “accidentally” get published on Forbes.com. Now, I know what you’re thinking: Forbes.com doesn’t publish just anyone, let alone by accident. So allow me to set the scene for you. How I Got Published on Forbes It was the day my first major

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Ultimate Guide on Building A Trustworthy Testimonial Page

Glowing commendations and reviews from your clients are gold to your company, but only if they are real and reliable. A testimonials page is a great place to show off these reviews! But in order to make your testimonials successful and trustworthy, you must approach securing those testimonials in a forthcoming way. How exactly do

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Are Your Social Media Efforts Driven By Purpose, or By Fear?

Ten years ago, Rick Warren’s book The Purpose-Driven Life took bookstores by storm and sold more than 32 million copies in 10 years. It simultaneously held the number one spot on the four major bestseller lists, including The New York Times, The Wall Street Journal, USA Today and Publishers Weekly. Rick’s message struck a nerve

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Is the Fear of Failure Keeping You From Starting Your Business?

Your job is sucking the life out of you. It’s Sunday evening and you have a knot in your stomach dreading the thought of facing another day at work. Despite the stress, you know that you can’t walk away because you have bills to pay and a family to support. You feel trapped. You search

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Brand Yourself: How to Use Your Personality to Your Advantage in Marketing

If you ask your customers why they chose to buy from you, your personality is likely to come up in the answers. Maybe you seemed trustworthy. Or your sense of humor made people want your products and services. Whatever the personality trait, your marketing made people notice it – whether or not you intended it

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