When you start a business, putting yourself out there can be kind of extremely scary. You look around at what everyone else is doing, and you wonder how the hell they were able to get so much exposure! You feel like a really little fish in a big pond, and it can be overwhelming even […]
If the recent recession nearly buried your company, you might want to look at your product mix strategy. Think: Luxury. Despite the economic collapse, sales of luxury goods remained steady. The number of affluent Americans (households with $100,000 annual income or more) continues to grow, up 75% in this past decade. Fourteen percent of Americans
In today’s fast-paced development world, automation and seamless integration have become essential for building efficient digital solutions. Whether you’re a solo developer, a startup founder, or part of a large engineering team, connecting apps and APIs is part of daily life. After trying multiple tools over the years, I recently came across viaSocket, and it
There is an immeasurable amount of information literally at our fingertips. We can learn anything online. I’ll say that again, because it’s hard to grasp the enormity of that concept. Seriously, right now, you can learn ANYTHING. Think of anything you wish you could do, and you can find a little to a lot of
Do you by any chance pull up your nose at the mention of Avon? The company is worth $70 billion, with sales last year of over $10 billion. How much did you sell last year? The secret to their success is surprisingly simple: in a recession, people get laid off. Those folks have time, and
Social media is considered to be one of the most important functions on the internet. It allows web surfers to share and discuss information that they deem valuable. With almost 400 million people logging into their social media accounts daily, it is a resource that should be impossible to ignore. Never in the internet’s short
“The money is in the list” has become a mantra in the online marketing circles. And though I think the statement is crippled, there’s truth to it. But it’s overshadowing the other ways you can leverage your list. Even if you don’t have thousands of subscribers, you can still get tremendous value from them. All
“Be an expert.” How many times have you received this advice, and how many times have you advised people to do this? Come on, admit it: you have, haven’t you? I have received this professional advice from pretty much every expert, ninja, guru, and maven I know. When I am invited to speak somewhere, people
Since Matt Cutts recently announced the death of guest blogging for SEO purposes, many Internet marketers have been exploring other options of obtaining links and building their client’s brand presence online. I believe many of us saw this day coming and were already putting to practice different strategies. One of those strategies we found to
The dawn of a new year is the traditional time to revamp ourselves and our lives. But does your business need a makeover too? If your mailing list is not bursting at the seams, maybe it’s time to shake things up. The pace of change in the business world is breathtaking. Are your competitors moving
