I am a great believer in doing things “differently”. If you have to produce exceptional results then doing things just like everyone else isn’t going to cut it. As a small business owner, one of the key ingredients to your success is the desire to be different. Let’s say that you are a newbie entrepreneur […]
Nothing explains a complicated business algorithm like a cute mnemonic device! Hence the 4 Ps of marketing. This is one of the first things they drill into your head in business school. Actually, in any type of formal Marketing instruction. It’s everywhere, everyone knows it, and you need to know it too. Let’s go, 4
Starting a business is one of the toughest things you can do in your life. Often, you’ll find that the key to starting a business is just getting a little momentum going. But how do you build that momentum? The key is consistency in business. You might work hard, but do you stick with it?
We’re lucky to have this guest post from Zane the Experimenter. Most people are just treading water – logging the minimum monthly work hours to pay the bills and stay afloat. If you are a blogger or entrepreneur of any sort, you were probably seduced by the notion of being your own boss and thereby
John McClane, of course, is the ultimate badass (and has taught me a lot about marketing! He foiled a multimillion dollar heist armed with little more than a pack of cigarettes, a lighter, and anything he could steal off “terrorists” he’d killed. But no one can doubt that he ran into a few snags along
Word of mouth marketing has always been one of the best and most cost-effective ways to boost business. It doesn’t cost you anything to get customers talking. You just need to do what you do best – provide great products or services that customers can’t help talking about! Marketing through word of mouth happens somewhat
The world is changing. And we need more creatives. Period. The good news is that this doesn’t exclude you. As Dan Pink wrote in A Whole New Mind, right-brainers are on their way to ruling the world. And you can join them, if you take the time to cultivate your creativity. The Dawn of the Creative
There are two things that I’ve noticed in researching popular individuals and their businesses. They all have something people want and those people trust them. Not only that, but those people are faithful fans of their brand. Let’s talk about that first part: Customer WANT The things you end up buying are things you wanted.
This interview kicks off our Jodi’s Voice support campaign. Please take the time to read about how you can support Jodi’s Voice, and save $682 on our training program. Do you want to get inside the head of a social media celebrity? I do, and I did – and so can you. I caught up
From the very first business exchange thousands of years ago, to the online purchase completed a millisecond ago, marketing hasn’t changed. Many people claim that the Internet and, more recently, social media have transformed marketing into something that hardly resembles what it once was. But it’s not true, because while marketing definitions are fluid –
