There seems to be a lot of confusion out there about what matters most when it comes to doing business online. Sure, there are a lot of factors, but one of the most important ones (IMHO) is organic search rankings; unless you have good organic rankings for your website or blog, it will be difficult […]
How much of an entrepreneur’s success is a result of pure luck? We don’t talk about luck very often, but it’s always there, working in the background. Some people seem to have been born under a lucky star, and others can’t catch a break. As marketers and entrepreneurs, we do our best, and can only
Comments are down. Many bloggers would tell me that this is a big red flag; if blog commenting is down, then people aren’t engaging with your writing. They aren’t forming a community. Except that all of the other indicators disagree. Comments are down, but traffic is up. Comments are down, but your previously low subscription
“Well, what did you expect?” It’s usually a rhetorical question, asked after you do something stupid, without foreseeing the obvious consequences. Like developing a new product that you like instead of a product that other people need, and being surprised when it doesn’t sell. Or calling your three Twitter followers a “social media strategy” and being
Last week, I officially launched my new book, with much fanfare. The launch involved a dozen guest posts on major blogs, two video trailers, special launch bonuses, and loads of reviews from people who were kind enough to look at an advance copy of the book. And while it’s still too soon to know if
I have a confession to make. You see, I fancy myself as being as a bit of a marketing guy. A bit. Maybe even a budding direct response entrepreneur/copywriter. Maybe. (I’m a humble guy – I leave the tooting of my horn to my clients and to our students). Yet I had never read Eugene
Know thyself. It’s one of the oldest and wisest directives you’ll ever find. It was carved into the forecourt of the temple of Apollo at Delphi, and the same sentiment is expressed in sources of wisdom as diverse as the Tao te Ching of Lao Tzu, Shakespeare’s Hamlet, and the Songs of Solomon. If you
Note: This post was part of the “Marketing That Works” Ideas Contest, showcasing 20 of the most innovative marketing ideas from the blogosphere’s up and coming marketers. We’ve since picked a winner – check out this post for the details! 🙂 When I first started using Twitter, I had no idea what I was doing. I had no
Note: This post was part of the “Marketing That Works” Ideas Contest, showcasing 20 of the most innovative marketing ideas from the blogosphere’s up and coming marketers. We’ve since picked a winner – check out this post for the details! 🙂 Guest blogging is undoubtedly one of the most talked about content marketing tactics around – the reason is that it
Note: This post was part of the “Marketing That Works” Ideas Contest, showcasing 20 of the most innovative marketing ideas from the blogosphere’s up and coming marketers. We’ve since picked a winner – check out this post for the details! 🙂 Imagine you’re looking for a house. You contact a real estate agent and she shows you a few houses. One
