There are two things that I’ve noticed in researching popular individuals and their businesses. They all have something people want and those people trust them. Not only that, but those people are faithful fans of their brand. Let’s talk about that first part: Customer WANT The things you end up buying are things you wanted. […]
This interview kicks off our Jodi’s Voice support campaign. Please take the time to read about how you can support Jodi’s Voice, and save $682 on our training program. Do you want to get inside the head of a social media celebrity? I do, and I did – and so can you. I caught up
From the very first business exchange thousands of years ago, to the online purchase completed a millisecond ago, marketing hasn’t changed. Many people claim that the Internet and, more recently, social media have transformed marketing into something that hardly resembles what it once was. But it’s not true, because while marketing definitions are fluid –
Do you want to reach an Effortless Yes when you’re selling? Julie Steelman teaches how to do exactly that. I caught up with Julie, the author of a new book called The Effortless Yes, and we had a great conversation about selling, confidence, and the impact that entrepreneurs get to make. Fortunately for you, the
How many different accountants do you know? What about laywers? Insurance brokers? Graphic designers? Many I’ll bet. It gets worse if you do any sort of networking. You probably have several of each in your contact list or in your shoebox of business cards. Do you remember anything about them? You might have a vague
Note: Our Marketing that Works training program referenced in the video has run its course and has been superseded by some other really amazing training programs. Check out some of the new training programs we’ve launched since then: the Audience Business Masterclass and Campaign Mastery. Being a small business owner not only requires a lot of hard work
Have you ever wondered about that one tipping point that propels a product into insane success overnight? Why is it that sometimes that a business can be around for ages, yet its products and services are not as widely exposed to potential customers and clients as they should be? While longevity may or may not
You know Benny, right? Benny, from Get Busy Living? Benny, the awesome guy who leaves great comments all over the blogosphere? Benny, who just hit the jackpot with a brilliant iPhone app called Photo 365? Benny, who shared his story with us on Pat Flynn’s blog? Well, there’s more to the story, and Benny was
Have you ever answered the call of a telemarketer, trying to sell you a product you have absolutely no use for? You politely tell them you’re not interested and a week later get a call for the same product using the same sales pitch. Don’t be like that telemarketer! We all want to succeed –
Does content rule? You bet it does. That much is common knowledge to everyone who lives in the world of online marketing. But do you know the formula for creating content that rules? The rules behind the content? C.C. Chapman does, and he wrote a book about it with Ann Handley. The book’s title? You
