Phew. Finally, the monster guest post is done. You’ve crafted a magnetic headline, nailed the opening, slaved over each word, and polished the piece until it sparkles. Time to sit back and watch your business explode. But alas, the only bang you hear is the pop of your swelled balloon of expectations. To make matters […]
Online user reviews, though consumers rely heavily on them in their buying decisions, are not nearly as valid as they seem. That’s according to a new study completed by Bart de Langhe and his team of researchers at the University of Colorado, Boulder. In addition to outright fakery, a lack of objectivity further skews consumer
Running a business is a bold adventure. It’s like setting sail on the high seas. Like a ship, businesses have a lot of moving parts, need skilled labor to run well, and are always on the lookout for other pirates competitors. All Captains (founders, managers, etc.) desire to keep a tight ship, outrun or properly
Ever been in a crowded place where a voice sounded familiar and you turned around to find it was someone you know? Among the cacophony and the rumble of hundreds of voices, your brain picked up on the one you recognized. Our brains are good at recognizing patterns and so it’s no surprise it keeps
Editor’s Note: If you want to fill your online course, but you don’t have an existing audience, then the approach we recommend is for you to get on the phone (or a face-to-face) conversation with people in your network. In the video and transcript below, Mirasee Evangelist Diane Holmes shares her tips for carrying out
Do you worry about the following when creating your course: You fear talking to your students in a condescending way; whereas, you are merely trying to teach them. You don’t know what they already understand and are concerned you might be talking beneath them. You aren’t sure of the age range of your students and
Consider these four stories: A young woman buys the only pair of boots that will go with the new dress she plans on wearing to the club on Friday night. The boots are two sizes too small and painful to wear. But, damn, they look good. An angry man sends a letter bomb to the
Is your new business more like a money pit than a money printing machine? You should implement as much social media marketing as you can in order to get your crowdfunding promotion off the ground. By showing people what you have to offer, your company will not just generate interest, but capital and a client
What would it mean for you to be a recognized expert in your industry? To have influence, not just on your team and customers but also on your competitors and other players in your industry? To break down barriers and pave new paths? That’s what it means when you become a leader in your industry.
Sometimes the hardest things are surprisingly simple. Not easy, but simple. We set goals, and we strive to achieve them. We work, we reach, and we stretch in the direction we’re trying to grow. Sometimes, we find greater success than we ever expected. Sometimes the goal posts move and, without realizing what happened, we just
