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How to Make Your Business “Antifragile” (and Why You Must)

“Change is the only constant in life.” That’s what my mom has told me ever since I could remember. The longer I live, the more I see the truth in it. This goes for health, relationships, and especially business. As small business entrepreneurs, we have this stereotype that we’re fearless. That we aren’t satisfied unless […]

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The Bruno Mars Guide to Quickly Growing a Massive Audience of Raving Fans

“It’s like he came out of nowhere.” Have you ever wondered how some people can shoot to the top of their field so quickly? It happens everywhere, not just in your line of business. For instance, Bruno Mars rocketed to the top of the music world. Since releasing his first album in 2010, the two-time

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Create Your Own Infographics with These Awesome Free and Low-Cost Tools

Infographics are a visual representation of information that, once seen, can really stand out as a part of your overall digital marketing strategy. Statistics and information jump off the page in colorful, bold, fun graphics, grabbing your readers’ attention and translating that information into useful data that can be easily digested. To put it simply:

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5 Surefire Ways to Increase Customer Engagement on Your Company Facebook Page

With approximately 900 million unique visitors every month, Facebook is the undisputed king of social media sites. (For comparison, Twitter only gets about 310 million visitors every month.) So of course you’ve heard that Facebook is vital to your marketing and business success. After all, anyone can create a Facebook page for their business, and

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Can’t Keep Up? How To Get More Done By Saying No

It starts out with a missed family dinner because you have to complete an important project for one of your customers. You think, “It’s no big deal –  I will make it up to them when the project is finished.” You make a quick phone call to explain, and get on with your project. The

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The Ultimate Guide to Getting Over the Fear of Entrepreneurship

You want to start a business, but you keep stalling. You dream of waking up in the morning, strolling down the hallway in your pajamas, and checking your email over a leisurely cup of coffee. Or maybe you already have a small business – a side hustle, perhaps, or just a project you’ve been working

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How to Recognize a Genuine Online Marketer and How You Can Be One

If you, like me, have been around the online world for any amount of time, you’ve undoubtedly encountered the salesy marketers who promise thousands, if not millions of income. They give a glimpse of something ethereal in exchange not only for your attention, but for your money. Don’t get me wrong – there’s nothing wrong

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A Sales Strategy to Build Your Business and Serve More Clients

Getting your first subscriber, publishing your first guest post, making your first offer – these are moments that every entrepreneur savors. And rightly so – starting a successful business is hard work! But after the initial success has faded, most entrepreneurs are left with a different problem. Now that they know what works, how do

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3 Clever Ways a Card Game Makes People Addicted to Buying More

Shopping can be addictive. We’ve all seen people who buy the craziest things like their life depended on it! Here’s just one, rather crazy example: fantasy trading cards (no kidding – that’s a $1billion/year business). But you don’t often come across an explanation on how you can make people more “addicted” to buying your products or services,

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