You’ve done the research. You’ve read the blogs. You’re prepared. Now, it’s time to launch your business. But as you take this giant leap, you just might fall victim to a fatal piece of “how to market your business online” advice. You might make a mistake that could cost you a lot of time and […]
I have a confession to make: I used to be an ardent supporter of feedback sandwiches. You know what I mean – it’s the conversation you have with your boss / partner / children / client where the criticism is sandwiched in between the “bread” of an introductory and concluding set of positive comments. However,
For every day that your business survives, the need to think of new creative marketing ideas to extend your existing customers’ loyalty and to gain new ones remains constant. This is especially true when there are other products in the market similar to what you are selling, which means that you’re competing with other brands
“Change is the only constant in life.” That’s what my mom has told me ever since I could remember. The longer I live, the more I see the truth in it. This goes for health, relationships, and especially business. As small business entrepreneurs, we have this stereotype that we’re fearless. That we aren’t satisfied unless
“It’s like he came out of nowhere.” Have you ever wondered how some people can shoot to the top of their field so quickly? It happens everywhere, not just in your line of business. For instance, Bruno Mars rocketed to the top of the music world. Since releasing his first album in 2010, the two-time
You’re working hard to connect with influential bloggers in your niche. But you can’t help wondering if you’re being ignored. It’s a horrible thought, isn’t it? You’re doing all the things the experts tell you to do if you want these connections to lead to your content being linked to, talked about and shared to
Infographics are a visual representation of information that, once seen, can really stand out as a part of your overall digital marketing strategy. Statistics and information jump off the page in colorful, bold, fun graphics, grabbing your readers’ attention and translating that information into useful data that can be easily digested. To put it simply:
With approximately 900 million unique visitors every month, Facebook is the undisputed king of social media sites. (For comparison, Twitter only gets about 310 million visitors every month.) So of course you’ve heard that Facebook is vital to your marketing and business success. After all, anyone can create a Facebook page for their business, and
It starts out with a missed family dinner because you have to complete an important project for one of your customers. You think, “It’s no big deal – I will make it up to them when the project is finished.” You make a quick phone call to explain, and get on with your project. The
You want to start a business, but you keep stalling. You dream of waking up in the morning, strolling down the hallway in your pajamas, and checking your email over a leisurely cup of coffee. Or maybe you already have a small business – a side hustle, perhaps, or just a project you’ve been working
