Does it seem like people don’t understand why they should buy what you offer? Or even join your email list? If you get face-to-face with them, is it still clear that they don’t really understand why they should listen to you and buy what you sell? Of course, if you’re trying to sell something that’s […]
I promise this isn’t going to be a “bait-and-switch” post — I truly believe that this technique is one of the most difficult there is. However, there is going to be a certain element of “hmm, that’s obvious” when you see what it is. Let me back up though. I started blogging in 2007, and
Mistakes, fumbles, screw-ups, blunders – unfortunately, in our daily lives and businesses we’ve all had them, they’re inevitable. But what you may not know is that they’re great learning tools. If you mess something up or make a gigantic mistake, you end up bouncing back with more vigor and intensity just to prove that mistake wrong,
If you don’t know what Evernote is, the core idea is a cloud-based note-taking system. Think like sticky notes, but digital and they can be accessed from almost any device that has an internet connection. Back when paper was a more valued resource, what would you use sticky notes for? A quick memo? A recipe?
You’ve heard all the claims the marketing gurus make about building email lists quickly. In fact, you’ve heard so many claims you wonder if any of them are true. Well, this claim is real, verified by online articles at the Wall Street Journal and Forbes, not to mention a profile on CBS News. Not only
If you’re active online, then dollars to donuts, you’ve attended a webinar of one kind or another. Some of them are sleazy pitches, and some of them are valuable learning opportunities. If you’re running a business online – maybe you’ve run them too – they have a tendency to work really well in terms of
The benefits of professionalism are well known – increased perception of respectability, authority, trust, and dependability. But is there a downside to professionalism? Is it possible to be too professional? Yes. Ahem, I mean yes sir, it is possible. Professionalism is scripted behavior which at extreme levels replaces personality; it makes businesses orderly… and boring.
“If you build it they will come”. The oft-quoted line from Field of Dreams seems to fit the Kickstarter narrative to a tee. Kickstarter is filled with overnight success stories–from Pebble to Ouya–who turned brilliant ideas into millions of dollars and national exposure. It’s easy to attribute their success to amazing products, the rise of
On today’s episode of the podcast, Danny interviews his cousin Alan Iny, co-author of the new book Thinking in New Boxes. The book is all about how people think. It’s about how thoughts are constrained in our minds and, what that means for challenging our perceptions. We all think in boxes. They’re a symbol for
Picture this: I hit publish on a video that told the entire internet at large that I am working on doubling an email subscriber list in 30 days, from 15,000 to 30,000 subscribers. My hands are a little sweaty, my heart is racing, and I hope I didn’t make a huge faux pas in front
