Over the last couple of weeks, I’ve pulled back the curtain and shared the sordid details about everything that happened behind the scenes with our January launch. I shared how massive success grew past the point of manageability, and turned into an excruciating sense of overwhelm. And I shared all of the nitty-gritty details of […]
We spend a lot of time on Mirasee telling you how important it is to find your absolutely perfect ideal customer, and build a relationship with them. It’s a pretty smart way to get your business going. Finding them can be challenging – but it’s almost always worthwhile. Social networking is one of the ways
Successfully marketing your business online is inherently challenging. Building up an audience of dedicated followers, increasing your online visibility and even finding your “voice” can take up a considerable amount of time, money, and effort. It may involve a lot of tweaking and testing and trying things out till you land on the formula that
One of the most overlooked ways to make your business more profitable is increasing the average sale value. That is to say, instead of going after more sales, you make each sale more profitable – and repeat them if possible. Customer lifetime value one of those things usual conversion optimization doesn’t really help you with.
How’s your audience based business coming along? Are you beginning to build engagement? Are you beginning to see a plan coming together like the A Team? These are exciting times indeed on the newest frontier of business (society, even) and you’re on the cutting edge. Does that ever make you take a breath, step back
Today is a special episode of the Fireside Chats with Danny Iny, where we’re going to be interviewing one of the most well-known and prolific writers and marketers working today, Guy Kawasaki about his new book: APE! (or Author, Publisher, Entrepreneur) You see, we’ve noticed how many of our readers and listeners are interested in,
There’s a scratch on the back of my brain. It’s a thought that sits there, and niggles at me. It’s not always front-and-center, but it’s always there, reminding me that I’m forgetting something important, that I really should have done by now. For the world, for my audience, and for myself. And no matter what
What would it mean to you and your business if you could identify one skill or ability that was missing in your business – from closing sales to working Photoshop – and learn how to do it, and do it well, in just 20 hours? I wouldn’t have believed it was possible myself – but
I’ve always had an interest in history. When I was a child, I would sit and listen for hours to my grandpa tell me stories of his youth, the war, our family and town, and generally – the way things used to be. I would pour over the old family photo albums, and all of
Picture this: you’re in your family doctor’s waiting room, and you’re feeling really nervous about your blood test results. You’re thinking back on the whooping cough you’ve had all month, and the diagnosis possibilities dancing in your head are making you fidgety – so you take out a pack of Luckies and gratefully light up.
