One of the most overlooked ways to make your business more profitable is increasing the average sale value. That is to say, instead of going after more sales, you make each sale more profitable – and repeat them if possible. Customer lifetime value one of those things usual conversion optimization doesn’t really help you with. […]
How’s your audience based business coming along? Are you beginning to build engagement? Are you beginning to see a plan coming together like the A Team? These are exciting times indeed on the newest frontier of business (society, even) and you’re on the cutting edge. Does that ever make you take a breath, step back
Today is a special episode of the Fireside Chats with Danny Iny, where we’re going to be interviewing one of the most well-known and prolific writers and marketers working today, Guy Kawasaki about his new book: APE! (or Author, Publisher, Entrepreneur) You see, we’ve noticed how many of our readers and listeners are interested in,
There’s a scratch on the back of my brain. It’s a thought that sits there, and niggles at me. It’s not always front-and-center, but it’s always there, reminding me that I’m forgetting something important, that I really should have done by now. For the world, for my audience, and for myself. And no matter what
What would it mean to you and your business if you could identify one skill or ability that was missing in your business – from closing sales to working Photoshop – and learn how to do it, and do it well, in just 20 hours? I wouldn’t have believed it was possible myself – but
I’ve always had an interest in history. When I was a child, I would sit and listen for hours to my grandpa tell me stories of his youth, the war, our family and town, and generally – the way things used to be. I would pour over the old family photo albums, and all of
Picture this: you’re in your family doctor’s waiting room, and you’re feeling really nervous about your blood test results. You’re thinking back on the whooping cough you’ve had all month, and the diagnosis possibilities dancing in your head are making you fidgety – so you take out a pack of Luckies and gratefully light up.
Does it seem like people don’t understand why they should buy what you offer? Or even join your email list? If you get face-to-face with them, is it still clear that they don’t really understand why they should listen to you and buy what you sell? Of course, if you’re trying to sell something that’s
I promise this isn’t going to be a “bait-and-switch” post — I truly believe that this technique is one of the most difficult there is. However, there is going to be a certain element of “hmm, that’s obvious” when you see what it is. Let me back up though. I started blogging in 2007, and
Mistakes, fumbles, screw-ups, blunders – unfortunately, in our daily lives and businesses we’ve all had them, they’re inevitable. But what you may not know is that they’re great learning tools. If you mess something up or make a gigantic mistake, you end up bouncing back with more vigor and intensity just to prove that mistake wrong,
