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Productivity Interview: Erin Blaskie of BSETC and ErinBlaskie.com

A few years ago, when I started doing my entrepreneurial thing, I received a Facebook invitation to “like” this girl, Erin Blaskie, the owner of what seemed to be a VA (virutal assistance) firm. Her Facebook profile was interesting, her business was interesting, her website was well done — and she was kinda cute, so […]

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There are FOUR Ways that Marketing can Help You Make More Money…

It’s a new month, and that means it’s time for a new feature here at Mirasee. The theme of the month is Four Questions of Marketing, which are the four different ways that marketing can help your business. It’s all based on the very simple fact that the purpose of marketing is to help your business

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Luxury Marketing: The Magical, Fantastical, Mystery… Pen? How Montblanc Saved the Pen from Obsolescence [CASE STUDY]

Ballpoint killed the fountain. Overseas manufacturing devalued the ballpoint. Typewriters – and then computers – supplanted handwriting. What a terrible climate if you’re selling pens! But what if you aren’t really selling pens? What if you’re selling class? Fame? The slow elegance of a simpler time? The unmistakeable cachet of a top-of-the-line writing instrument? Something

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Current Marketing Trend: Reality TV [CASE STUDY]

“Here comes the bride, The make-up cannot hide, Her ultra-stressed out manner, She should have hired a wedding planner.” 😉 Twenty years ago, no one but the super-rich and famous had wedding planners. Today (and I speak from experience) people think you’re nuts if you don’t have one. What changed? Well it could be “Say

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The Strategy of Raising Prices (Interview with Phil Telio from Embrase)

Are you priced right? Are you charging the right amount? Is it as high as it should be? That’s a tricky question for a business to ask, and even trickier to answer. That’s why I got Phil Telio on the phone. Phil runs a consultancy called Embrase that advises major corporations around the world on

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Your Price Strategy Is Your Command (How to Raise Prices)

“Yo, dude– look at those gas prices!” “I remember when X cost Y.” “Oh noes! Inflation’s ruining everything.” Sometimes it seems like prices everywhere are going up, but are yours? Chances are they should be. Why? Because… it’s Four Questions of Marketing Month here at Mirasee: 4 questions, 4 weeks, 4 jumps in your profit,

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5 Key Business Insights to Guarantee Success with any Niche, Brand or Product

My journey into online marketing has been a real experience. A roller coaster ride of the ecstasy of selling my first e-book (the system works and I’m making money, hurrah!) and the frustrations of building traffic and engaging subscribers (build it and they will come, pah!). Having plugged away for the past 18 months, I’m

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ING Direct Gets It Right With Great Business Model Innovation! [CASE STUDY]

Banks aren’t winning any kind of business popularity contests. Between their high rates and fees, to the terrible service, to a general perceived lack of trustworthiness, banking has become the industry that we all love to hate, and for good reason; when a company charged with stewarding your money starts demanding fees and issuing service

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The Gmail Club: A Lesson in Exclusivity [CASE STUDY]

People don’t like change. This is true in general, and it’s even truer when it’s about something we use every day. That’s why email isn’t the easiest space to break into. We haven’t been using it for all that long (although it’s hard to remember “the time before” isn’t it?), and a lot of people

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