I have a confession to make. You see, I fancy myself as being as a bit of a marketing guy. A bit. Maybe even a budding direct response entrepreneur/copywriter. Maybe. (I’m a humble guy – I leave the tooting of my horn to my clients and to our students). Yet I had never read Eugene […]
Know thyself. It’s one of the oldest and wisest directives you’ll ever find. It was carved into the forecourt of the temple of Apollo at Delphi, and the same sentiment is expressed in sources of wisdom as diverse as the Tao te Ching of Lao Tzu, Shakespeare’s Hamlet, and the Songs of Solomon. If you
Note: This post was part of the “Marketing That Works” Ideas Contest, showcasing 20 of the most innovative marketing ideas from the blogosphere’s up and coming marketers. We’ve since picked a winner – check out this post for the details! 🙂 When I first started using Twitter, I had no idea what I was doing. I had no
Note: This post was part of the “Marketing That Works” Ideas Contest, showcasing 20 of the most innovative marketing ideas from the blogosphere’s up and coming marketers. We’ve since picked a winner – check out this post for the details! 🙂 Guest blogging is undoubtedly one of the most talked about content marketing tactics around – the reason is that it
Note: This post was part of the “Marketing That Works” Ideas Contest, showcasing 20 of the most innovative marketing ideas from the blogosphere’s up and coming marketers. We’ve since picked a winner – check out this post for the details! 🙂 Imagine you’re looking for a house. You contact a real estate agent and she shows you a few houses. One
Note: This post was part of the “Marketing That Works” Ideas Contest, showcasing 20 of the most innovative marketing ideas from the blogosphere’s up and coming marketers. We’ve since picked a winner – check out this post for the details! 🙂 I hate to be the one to break it to you but you’re probably clueless about where you’re at —
Note: This post was part of the “Marketing That Works” Ideas Contest, showcasing 20 of the most innovative marketing ideas from the blogosphere’s up and coming marketers. We’ve since picked a winner – check out this post for the details! 🙂 Upselling is like bringing a gun to a knife fight, or a knife to a fist fight. If you’re doing
Have you ever felt like you would never, ever, ever succeed? Sure, you get the occasional pat on the back from your boss, or a colleague congratulates you for a job well done, but have you ever tried failing so bad that you thought no one could do worse? Your retail store isn’t selling as
Hi, I’m Peter. You know, Peter. Peter Vogopoulos. The other guy from Mirasee? *Sigh* One of the wonderful things about being part of Mirasee is connecting with awesome people who like what we do. When I say “Peter Vogopoulos” they usually say “hello”. When they hear “Mirasee”, their (virtual) faces light up and they say
It’s really hard to express how simultaneously cool and nice Gini Dietrich is as a person. We all know her as the founder and CEO of Arment-Dietrich, Inc., a digital marketing and PR firm, and as the author of the really awesome “I’ve cornered every blogging award out there” blog Spin Sucks. But did you know
