Hating on PowerPoint is pretty fashionable these days. I see it all the time – complaints about the evils of PowerPoint, “Death by PowerPoint”, and how people groan at the sight of text bullets on a white screen. To which I say… Enough already! Seriously. This might seem like a bit of a rant, but […]
Many of our readers are already familiar with Marcus Sheridan, a.k.a. The Sales Lion. If you aren’t, you should be. Here are two good reasons: 1. The Sales Lion is an awesome, awesome blog – Marcus consistently puts out fantastic content that you would do well to read and learn from. 2. Marcus walks the
is – here are some examples of what it isn’t. The first misconception is that “marketing is evil”… #1 Marketing is Evil A lot of people think that marketing has no inherent value, and that it’s only purpose is to separate people from their money. That is not the case. Of course, not everyone will
When the time comes to tell you clients about all the wonderful things you can do for them, do you ever take pause and wonder how to go about it? Should you speak to a problem or a solution? Should you appeal to emotion or logic? Hopefully after reading this you’ll wonder a little less
We’re used to seeing case studies of success, but what about failure? Not enough attention is given to small business failure – the process of trying something, not succeeding, learning from the experience and building something even better. There’s a good reason for that. People don’t like to share experiences that they feel don’t portray
“Courage doesn’t always roar. Sometimes courage is the quiet voice at the end of the day saying, ‘I will try again tomorrow.’” -Mary Anne Radmacher Have you achieved your goals yet? Allow me to introduce you to Edward. He’s recently made the decision to leave his job, his route to a safe, secure income, and
I wanted to chat about start-ups, so I called up Ben Yoskovitz, who’s been an entrepreneur since the 1990s. After we got caught up on each other’s projects, I asked him if he’d be willing to share his latest and greatest with our audience at Mirasee. He graciously agreed, and the result is this interview
Can a company serve their community, be a great place to work… and still be profitable? Bo Burlingham says that yes, it can. That’s what small giants do. A 30-year veteran of Inc magazine, Bo Burlingham is the author of one of the most interesting business books that I’ve ever read. And graciously, he agreed
I am a great believer in doing things “differently”. If you have to produce exceptional results then doing things just like everyone else isn’t going to cut it. As a small business owner, one of the key ingredients to your success is the desire to be different. Let’s say that you are a newbie entrepreneur
Nothing explains a complicated business algorithm like a cute mnemonic device! Hence the 4 Ps of marketing. This is one of the first things they drill into your head in business school. Actually, in any type of formal Marketing instruction. It’s everywhere, everyone knows it, and you need to know it too. Let’s go, 4
