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What is A/B Testing? A Guide for Beginners

If you’re running marketing campaigns, sending emails, or trying to gain leads from your website, you’re producing valuable content for your followers on a regular basis. But do you know how well that content is performing?  Are you satisfied with the results you’ve been seeing? If you’ve been trying to figure out why some content […]

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How to Build Customer Trust for Your Online Course Brand Through Your Website

Online courses have become an irreplaceable part of digital learning over the past decade.  Experts expect revenue in online education to reach $166.6 billion in 2023. More importantly, the internet has become irreplaceable in allowing students, professionals, and enthusiasts to build skills in their area of choice. And according to Statista, almost one-fifth of all

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Online Course Creation: A 10-Step Guide (Revised for 2024)

Updated by Willy Wood As an entrepreneur, you’ve probably dreamed about creating your own online course. And it’s no wonder. After all, there are many benefits to developing an online course. For example, an online course demonstrates your expertise and raises your status in your field, and it allows you to help more people more efficiently

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Affiliate Marketing for Beginners: What It Is+ How to Get Started

If you’ve been in the marketing sphere long enough, you may have heard the term affiliate marketing. You might have heard that some affiliate marketers have earned upwards of 6 figures in yearly revenue. Or maybe you have heard that it’s a great way to earn passive income.  And both of these things are true.

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What is Retargeting? (Definition, Benefits & How It Works)

Has something like this ever happened to you? You are scrolling online and wind up at an online shoe store. You look at a pair of shoes you like but decide not to buy them, telling yourself you already have plenty of shoes.  So you continue scrolling through the internet and then go on Facebook.

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10 Social Media Copywriting Tips to Drive Engagement

Of approximately 8 billion people living today, 4.89 billion are on social media.  As an entrepreneur, there is no doubt in your mind that some of your best leads are out there, scrolling through different social platforms. Some are looking for entertainment. Others are seeking educational material, and some are eager to discover new products

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What is Copy Editing? (Guide for Authors and Content Writers)

Even the best writers make mistakes.  Whether you are a copywriting professional or an entrepreneur, you know that your copywriting is critical to branding. However, sometimes the smallest typo can stick out like a sore thumb. Your reader might see it and think to themselves, “Well, if they missed this small typo, will they make

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What Makes a Good Online Course?

One of the more obvious benefits of living in the digital era is our ability to access information at any time via our phones or computers. This ease of access enables us to learn just about anything and make good use of the plethora of online courses available to us.  However, there are courses that

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20 Amazing Copywriting Examples (and Why They Work)

Updated by Tara Malone Have you ever written a great piece of copy, sure it was going to bring in a consistent flow of new visitors… only for it to completely bomb? Maybe it was a Facebook Ad that didn’t convert and cost you a lot of money. Maybe it was a sales page that

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Kajabi vs. Teachable: The Ultimate Side-by-Side Comparison

Updated by Tara Malone Are you overwhelmed, trying to choose the right Learning Management System (LMS) for your online course? When it comes to choosing a platform, today’s course creators are faced with too many options. Think about it. With high-quality choices, like Kajabi and Teachable, how do you decide what will work best for your

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