Consumers don’t care how great your content and your products are. What they’re looking for are solutions to their problems. As a blogger (and business owner), you’ll see the most growth when you provide solutions to those problems. But what types of pain points does your audience have? And how exactly do you go about […]
With different blogging platforms like Medium, Ghost, and Squarespace continuously improving and growing, WordPress had to do something to improve their visual editor. But, after introducing the Gutenberg editor, WordPress has taken a bold leap forward. It has completely changed the way we use WordPress. While Gutenberg has been met with criticism regarding it’s roll
Wondering which plugins to install on your WordPress blog? But not sure which of the thousands of plugins you need? No problem. I’ve got you covered! In this post, I’ll share my favourite plugins for installing on new WordPress websites. But a quick note first: “Must-have” plugins don’t really exist. It’s the type of plugin
Chances are, someone has landed on your blog and decided to click away without even reading your blog articles. It happens to even the best writers. While that thought is disheartening, would you feel a bit better if I told you that by re-formatting your blog posts you could increase the likelihood that your readers
Scared your next email campaign will result in even lower open rates than you already get? In this article, you’ll learn to understand and master the 3 pillars of email marketing, and use them to boost your open rates to 40% or more! But before we get started… When your subscriber sees your email in
Keeping your blog active with fresh content is hard enough on its own. When you toss in the fact that what your blog truly needs is an active audience, things can become really difficult really fast. It’s simply not enough to publish post after post and earn traffic through organic search, social media marketing and
You may or may not be familiar with SSL certificates, but you’ve definitely seen them in action. They’re what’s required to turn an HTTP URL into an HTTPS URL. They’ve become a necessary security protocol for certain sites, specifically sites that transfer and/or store personal data, such as ecommerce sites. They’ve become a vital component
Who you are around your family is probably a little different than who you are around your significant other — and both are different than who you are alone, when you’re dancing in your underwear to Backstreet Boys. But with your blogging career, you are only your brand: when you’re writing, when you’re designing your
Welcome to our Schema Pro review & tutorial. Rich snippets and schema markup are a great way to improve how your WordPress site looks in Google’s search results pages. But they can also be a bit confusing! Especially when it comes to adding the right schema markup to get Google to give you those rich
The Google search results page used to be quite dull. It was like the web equivalent of the Yellow Pages directory – line after line of text. But nowadays, it’s quite snazzy. Depending on what you’re searching for, it can look more like a glossy magazine. That’s because Google uses different media including images, videos,
