Author name: HIMA

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Bill Baren on the Power of Serial Mastery

Many people feel overwhelmed when they first decide to take the leap into entrepreneurship. There is so much to learn, so much to master. And it feels like all of it needs to be done RIGHT NOW, or parallel mastery instead of serial mastery. That’s totally wrong. Today’s guest, Bill Baren, built his highly successful […]

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Smart Marketing for the “Esoteric” Business

Folks who provide services in the realm of “personal development” and the “woo-woo” or do “intuitive work” often have a hard time with the typical “marketing” trainings because it’s difficult to put a finger on “what they really sell.” They were told to talk about “specific” outcomes, like “get 10 clients” or “lose 20 pounds”,

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Why You’re Struggling to Make More Sales

Most people who try to make a living online don’t succeed. They might spend months of their time and thousands of dollars studying marketing. But they don’t get results. They don’t make a big impact in other people’s lives. They don’t create financial freedom for their families and themselves. They don’t spend their time doing

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Tom Fishburne Reimagines the Business of Cartooning

I don’t know about you, but I remember a time every Sunday when I’d grab my grandparents’ newspaper and thumb through to the only thing I found interesting at that age – the comics. Peanuts, Family Circle, Garfield, and of course, Calvin and Hobbs, to name a few. But what happened? Cartooning has been on

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Best Writing Apps for Better Content Creation

How many times have you come across a blog article with an awesome starting point but with such boring content that it lost your attention somewhere along the way? Unfortunately, so many online writers struggle with this everyday. They write as their thoughts flow, so their articles end up a complete mess. While a huge

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Want to be a Marketing Jedi? This IS the Post You’re Looking For

Feature image courtesy JD Hancock Another Star Wars post? Really? Given the buzz around Star Wars this week, it was bound to happen: tons of posts, all looking to take advantage of the huge number of people talking about the film. But how did we get here? How did a little movie in a notoriously

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Risk, Opportunity and Possibility with Jason Zook

Jason Zook is no stranger to risk and opportunity, and he’s been on both sides of the bank ledger for it. From selling his last name twice (can you imagine being Jason Headsetsdotcom?), to wearing company t-shirts and talking about their brands for money, what sets Jason apart is his originality. He was the type

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Level Up Your Life with Steve Kamb

You’ve heard stories of people who spend their lives playing fictional games, from sci-fi to farming crops. Some of them have even lost jobs and relationships. Is it really worth it? Today’s guest, Steve Kamb has a new type of game, one that replaces empty rewards with a the epic quest to “level up your

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Seth Godin Was Wrong: The Trouble with “Remarkable”

Seth Godin is a pretty smart guy. He invented permission marketing, popularized tribes, and taught us how to become the linchpin of our professional environments. He also reinvented book publishing with the Domino Project. Among his many good ideas is the concept of the Purple Cow—the idea that being remarkable is the key to attracting

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Can You Get More Clients Using a Free App?

So you worked your behind off developing a great online product. You spent months researching a genuine need your customers have, and then another few months (or even years!) developing, designing, and finalizing the perfect solution. Now you’ve launched your product online, and there isn’t a customer in sight. “Build a great product, and they

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