Author name: HIMA

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Choosing a Target Market? 3 Mistakes to Avoid and 3 Tips to Follow

So you want to be an entrepreneur? You know you have something useful to share with the world, and that you can make a difference. Your steps are filled with purpose. You have chosen that ‘can do’ mindset. You are ready and willing to give whatever it takes to get your success. Done wondering if […]

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Buck Rizvi Reimagines the Health Supplement Industry

In the health supplement industry, you probably aren’t looking for shining examples of ethical online marketing. From cheap, ineffective ingredients to highly questionable messaging practices, it can be the worst of the worst. Except for Buck Rizvi. Buck has what he calls the ‘grandmother test.’ If he wouldn’t give one of his supplements to his

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Jeff Goins on the Portfolio Life

Ever wonder what Jeff Goins and Leonardo da Vinci have in common? Jeff calls it the Portfolio Life, and it’s nothing so simple as where you invest your money. Instead, it’s where you invest your money, your time, and your life. Today Jeff and Danny talk about how the shift in the business world has

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The Teach and Grow Rich Opportunity with Danny Iny

Danny Iny is the founder of Firepole Marketing, bestselling author of several books including his latest, Teach and Grow Rich. Danny has seen incredible success in his online courses, and he doesn’t just attribute that success with great content. It has just as much to do with the environment of education he nurtures with his students.

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You Want to Create a Course, So Why Don’t You?

You’ve heard the hype. Everyone’s saying it, and you know it’s true: creating a course is one of the best ways to make money online. Just imagine what it would be like to have a product that gives your clients the same results you provide in person. You could help so many more people. Your

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Michael Port Reimagines Performance and Influence

Michael Port is a person of influence, and well known for his roles in movies and television, like Sex and the City, but did you know he also has a background in the business side of the fitness business. Or that he can help you dispel your fear of public speaking?!? Today, Danny talks with

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5 Ways to Find and Engage Your Target Audience

A strong grasp on your target audience is super important. It cements your business with a rock-hard foundation that’ll fortify all its future activities. Whether you’re crafting a new product, cooking up copy, or dishing out content to draw in clients and customers, a white-knuckle grasp on your target audience is an absolute must.

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Danny Iny Reimagines Firepole as Mirasee

As you have noticed, the look and feel of our website, along with our name, has changed. This was once Firepole Marketing, made up of a group of people who believed that business can be better, it’s about more than just the money, and that entrepreneurs like yourself can make an impact while making an

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Lisa Bloom Reimagines Success through Story

Having an authentic marketing story is a necessity to connect with your audience, but what is at the heart of that story? How does your business story mesh with your personal story? More importantly, how can the stories you tell sabotage your success? Today’s guest is Lisa Bloom, the Story Coach, who helps entrepreneurs just like

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