Rachel runs a corporate training company. She’s just hired me to help her with her marketing and to prepare her online presence to broaden her geographical reach. She wants to work for people outside her immediate region – and why not? Negotiation and Leadership (her areas of expertise) travel extremely well. She’s aspiring to take […]
Are you running a brick and mortar business? Are your clients local? If you are, you might be hearing all this hoopla about “going online” not just for “presence”, but to actually get clients outside your local area. And why not? It’s a fantastic opportunity made uniquely available thanks to the wonderful world wide web.
The results of the first ever Semi-Local Business Survey are in! Everyone who completed the survey really opened up and shared some great information, and we can’t wait to share all the rich details with you. Thanks to all who participated! Tomorrow we will be releasing the anonymous results to all the blogs who helped
Do you want copywriting advice from a guy who charges his mentoring clients $25,000? (Without paying $25,000?) Well, today is your lucky day. David Garfinkel is known as “the world’s greatest copywriting coach”, and is the co-author (with Jay Conrad Levinson) of Guerrilla Copywriting and Advertising Headlines That Make You Rich (and lots of other
Did you know that small businesses have a distinct advantage over big corporations when it comes to marketing? It’s true. Big corporations may have big budgets – but they also have mountains of red tape, dozens of people to answer to and heavy pressure to maximize returns. As a small business owner – you don’t
One of the problems that just about all of us who use the old Interwebs for our businesses face is the challenge of building a receptive audience. One of the most effective strategies that you can use is Guest Posting – if you don’t believe me ask Danny because his name and byline has appeared
That’s right – 700 pages in 7 weeks. And yeah, I’m talking about writing, not reading. 😉 The man who did it is my friend Sean Platt. Oh, and did I mention that he did it while writing blog posts as usual, doing ghostwriting projects as usual, and co-authoring six other books that are about
There seems to be a lot of confusion out there about what matters most when it comes to doing business online. Sure, there are a lot of factors, but one of the most important ones (IMHO) is organic search rankings; unless you have good organic rankings for your website or blog, it will be difficult
How much of an entrepreneur’s success is a result of pure luck? We don’t talk about luck very often, but it’s always there, working in the background. Some people seem to have been born under a lucky star, and others can’t catch a break. As marketers and entrepreneurs, we do our best, and can only
Comments are down. Many bloggers would tell me that this is a big red flag; if blog commenting is down, then people aren’t engaging with your writing. They aren’t forming a community. Except that all of the other indicators disagree. Comments are down, but traffic is up. Comments are down, but your previously low subscription
