Here’s a shocking revelation: email is now over 50 years old, having been invented in 1971 by Ray Tomlinson. In the years following its invention, email quickly became one of the main methods of communication used by people around the world, for both personal and business uses. Recently, a number of business “gurus” have proclaimed […]
In the digital age, businesses simply must have an online presence to reach their target audience. However, having a website alone isn’t enough to get you noticed; it’s just the price of entry. Your content must also be search engine optimized. And that’s where SEO copywriting comes in. SEO copywriting is a crucial aspect of
In the business world, effective B2B (business-to-business) copywriting is an invaluable skill. Whether you’re whipping up content for your website, email campaigns, whitepapers, or social media posts, knowing how to engage and persuade your B2B audience is key to your success. Why? Because copywriting is your primary tool for forging connections, making a lasting impression,
Have you ever noticed how some Facebook ads instantly grab your attention? That’s no accident. Many Facebook advertisers have mastered the art of stopping readers from scrolling with arresting visuals and compelling headlines. But just because your ad stops the scroll doesn’t mean it will convert to opt-ins or sales. That’s because there’s a difference
If you’re an aspiring copywriter trying to figure out the best way to put together your copywriting website to showcase your work and land more clients, I can’t think of a better approach than to analyze what successful copywriters are already doing on some of the best copywriter websites out there. After all, it doesn’t
You have great products and services. You have a killer offer. You deliver over-the-top value. But you’re still not getting the level of sales you want. What gives? More than likely, it’s your copy. When it comes down to it, no matter how good your business is, if you don’t communicate that value clearly and
Updated for 2024 Confession : When I signed up for the Ruzuku 30-Day Course Creation Challenge way back in April, 2015, I failed. Ruzuku promises to make it ridiculously easy to build an online course. So, how could I fail? It wasn’t because I couldn’t finish in time or because I couldn’t figure out how
Updated by Tara Malone If you’re building an online course, it’s easy to feel totally overwhelmed by the sheer number of online course creators and platforms out there. After all, there are countless platforms you can use to create, host, and deliver your online course, and it’s hard to know which one is best for
Updated by Willy Wood Want to create an offer that your customers can’t refuse? No, we’re not talking Godfather-type scare tactics. We’re talking about good old-fashioned human psychology. All good marketers know that there are certain proven psychological triggers and tactics that cause humans to react positively to an offer and reach for their credit cards
Updated for 2024 Here’s a depressing thought: Most people who launch an online course aren’t happy with the outcome. This often happens because the course creator didn’t find the right idea — one they have the expertise to teach that also has a market. Maybe they jumped right in, creating their course without doing any
