Do you know the ads that pop up on your phone in the middle of a game? The ones that flash across the screen when you’re using your favorite apps? You might not pay much attention to them but every now and again there’s that one that makes you stop in your tracks. If you’ve […]
Updated by Tara Malone Finding new prospects is hard. Turning those new prospects into satisfied customers is even harder. There are so many things to do. Running an online business is no joke! And if you’re doing it all alone, it becomes a Herculean task. You know you need to grow your business. Heck, you know
Updated by Tara Malone Should you create an online course with WordPress or use a third-party course builder like Thinkific, Ruzuku, or Teachable? It may surprise you, but creating an online course on your WordPress site is often the way to go. But this option seems daunting to many course creators. It usually comes down to
Updated by Tara Malone No one told you your launch would be this hectic. In your mind, it was a simple process. You would tell your prospects about your excellent product. They would buy it, and you’d make enough money for at least the next year. If only! Instead, your launch is a complete mess. Between
Updated by Tara Malone Advocacy marketing is one of the simplest forms of marketing. It also happens to be one of the harder strategies to get right. It involves getting your existing customers to talk about their positive experiences with you to other people, which generates excitement about your brand and brings you more traffic and
During the 2020 pandemic, businesses worldwide had to pivot dramatically due to the global lockdown. Companies that relied heavily on in-person events were impacted by social distancing restrictions and had to find a way to sell their products online. Then, business coaches and influencers began releasing videos and social media posts about the benefits of
Everyone knows the primary goal of every business is to sell their products or be hired to provide their services. But when it comes to the “how-to” of turning prospects into customers, there are many subgoals that need to be achieved along the way. Businesses need to: Build brand awareness Generate leads and build relationships
Updated by Tara Malone Done right, marketing automation is like having a space-age supercomputer for handling your marketing grunt work. In other words, automation makes running your business easier and more efficient. Excited? Here’s what you’ll learn today: How marketing automation can maximize efficiency and increase conversions The specific problems marketing automation solves Automation best practices
Updated by Tara Malone When it comes to brand identity, Coca-Cola has one of the strongest ones on the planet. Coca-Cola’s branding is memorable, recognizable, powerful, and speaks to you on a subconscious level. It’s become synonymous with ordering a drink at a restaurant or bar. This doesn’t just happen. It’s a very intentional strategy. It’s
Technical copywriting is one of many sublevels of the large copywriting umbrella. As you learn about the field of copywriting, you might be surprised to see how deep the rabbit hole goes. When you apply the principles of copywriting and content marketing to large businesses, the angle you approach it changes. Smaller businesses tend to
