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Teachery Review: Simple, No Frills, and Wallet Friendly

With all the LMS platforms to choose from, Teachery is gaining a foothold in the ever-increasing course-building industry. And if you’re into simplicity and a more basic production, and might need a little prodding to get things done, you’ll want to listen up. Teachery helps spur you into action, and newer course builders will love […]

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Redefining Success: What If Success Isn’t What You Thought It Was?

Everyone wants success, but we can’t get a consensus on what success is. You’ve probably found yourself talking about success at one time or another and then found yourself unable to articulate even for yourself what it might mean. You might have considered success while in your office, or at home, or in the shower

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The Best Way to Get Survey Responses: Lessons from Marketing

So you’ve got a survey. But what’s the best way to get survey responses? Clicking the “send” button from your email provider isn’t enough. Tweeting about it isn’t enough. Even begging every relative, friend, and acquaintance isn’t enough. Getting survey respondents requires the same amount of effort as other marketing campaigns. This post will show

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Valid User Reviews: Marketing Your Business with User-Created Content

Online user reviews, though consumers rely heavily on them in their buying decisions, are not nearly as valid as they seem. That’s according to a new study completed by Bart de Langhe and his team of researchers at the University of Colorado, Boulder. In addition to outright fakery, a lack of objectivity further skews consumer

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How to Tell Your Brand Story: Lessons from Swashbuckling Pirates

Running a business is a bold adventure. It’s like setting sail on the high seas. Like a ship, businesses have a lot of moving parts, need skilled labor to run well, and are always on the lookout for other pirates competitors. All Captains (founders, managers, etc.) desire to keep a tight ship, outrun or properly

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The 12-minute Guide to a Clear Brand Voice

Ever been in a crowded place where a voice sounded familiar and you turned around to find it was someone you know? Among the cacophony and the rumble of hundreds of voices, your brain picked up on the one you recognized. Our brains are good at recognizing patterns and so it’s no surprise it keeps

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How to Sell Your Online Course on a Sales Call (and Actually Enjoy It)

Editor’s Note: If you want to fill your online course, but you don’t have an existing audience, then the approach we recommend is for you to get on the phone (or a face-to-face) conversation with people in your network. In the video and transcript below, Mirasee Evangelist Diane Holmes shares her tips for carrying out

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Teaching Adult Learners: 6 Principles for Online Course Creators

Do you worry about the following when creating your course: You fear talking to your students in a condescending way; whereas, you are merely trying to teach them. You don’t know what they already understand and are concerned you might be talking beneath them. You aren’t sure of the age range of your students and

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