How often do you go to a restaurant or see a movie because a friend recommended it? That opinion probably means a lot more to you than online reviews from strangers or any advertising you see, because it’s from a real source you trust. According to a study by Ogilvy, Google, and TNS from 2014, […]
Having a ‘satisfied’ customer isn’t enough these days. How many people switch phone and TV plans every year or two to get the better deal, regardless of how satisfied they are? What you need to do is create ‘lifers,’ and one of the best ways to do that is through surveys. Yes, I said surveys.
For any business, profit is like oxygen. You can’t live long without it. It’s also the key to building real wealth. If your accountant doesn’t understand that, he could have you spending a dollar to save 40 cents. What kind of accounting is that? The kind that will strangle your company’s profitability and growth. Today’s
Entrepreneurs come in all shapes and sizes. You’ve got those who were born to it and others who had incredible mentors. The stars seemed to align for them. Then there are some who have to fight and hustle for every bit of ground they gain. It feels like no one cares about their dreams or
Customer Relationship Management software (CRM) is usually associated with smooth talking sales guys from BigFirm Inc. These guys use state of the art systems that costs thousands of dollars every year and require months of training just to even turn them on! Luckily, the landscape of CRM software has evolved, and while those sales guys
I’m sure you’ve heard of the shoe company, Zappos, and their amazing workplace culture. They have a popcorn machine in the lobby. Does that mean you should get a popcorn machine, too? Is creating culture really that simple? Yes and no, according to the man who helped Zappos pioneer their corporate culture training, Robert
Unlike other business people, solopreneurs must do everything alone. Every business role requires your attention—from project management and accounting, to marketing and customer service. Though it takes a lot of time and effort to keep such business afloat, the hard work eventually pays off. If you are brave enough to become a solopreneur, congratulations. While
Ever been to McDonald’s? What if I told you there were masters of customer experience? You’d probably laugh me through those golden arches. But Joey Coleman, today’s guest on Business Reimagined, believes they’re doing something very right. French fries. Admit it. You’ve at least heard about people’s obsession with the fried feast of potatoes. It’s
Stop. Take a breath. What are you grateful for, right now? What brings you happiness? Can’t think of anything more meaningful than “my family,” or “I’m alive?” You’re not trying hard enough, according to UJ Ramdas, co-creator of the Five-Minute Journal. You’ve probably already heard of the Five-Minute Journal. But you might not have
Online courses are a great way to transfer information or personal experience into a dynamic learning environment. That text block you call an ebook may be going stag to the Kindle party for eternity, but redesign the information for online consumption and you could find a whole new audience. Plenty of knowledgeable and talented folks
