You’ve heard stories of people who spend their lives playing fictional games, from sci-fi to farming crops. Some of them have even lost jobs and relationships. Is it really worth it? Today’s guest, Steve Kamb has a new type of game, one that replaces empty rewards with a the epic quest to “level up your […]
Seth Godin is a pretty smart guy. He invented permission marketing, popularized tribes, and taught us how to become the linchpin of our professional environments. He also reinvented book publishing with the Domino Project. Among his many good ideas is the concept of the Purple Cow—the idea that being remarkable is the key to attracting
So you worked your behind off developing a great online product. You spent months researching a genuine need your customers have, and then another few months (or even years!) developing, designing, and finalizing the perfect solution. Now you’ve launched your product online, and there isn’t a customer in sight. “Build a great product, and they
There’s a lot of coaches out there with one goal in mind—to make you a happier person. But Todd Herman has a different take on coaching, and it’s not to make you happy but to make you a master of high performance. Todd thinks when you perform at your best in body, emotion, and mind the
About 6 years ago, I answered a Craigslist ad to become a marketer’s assistant. In doing so, although I didn’t know it at the time, I took the biggest, most audacious step of my life to date, and it meant more change, more personal growth, and more opportunity than I ever imagined. And I’m about
How many predictions have you heard yet for 2016? And how many of them are actionable and sustainable, rather than shiny things that will end up distracting you? My guess is not many. Today, Danny Iny gives his own set of predictions for the year, based around ethical practices, audience engagement, and, most importantly, getting
Remember back in April of 2015 when Google updated their algorithm? Again. Just in case, let me quickly remind you. (They do a lot of these updates so it’s easy to get them confused.) In what some referred to as “Mobilegeddon,” if your site wasn’t mobile responsive, you could expect a mobile-(not-so)-friendly hit. In other
Imagine a place where everyone was on the same playing field when it comes to marketing skills and know-how. In this place, ideas would be standing out based on their own merit. It’s a fantastic idea we can get behind, and today’s guest, Dorie Clark, is making it her mission to teach people who have
You’ve gotten them in the mail—envelopes with phrases like “You Can Save a Child’s Life Today,” or pictures of sad dogs with enormous eyes. Yes, I’m talking about the fundraising appeal letter. While you might be tempted to throw these letters away, you can actually learn some useful copywriting lessons from them. When you think
There’s a big misconception going around about business. Either you climb the corporate ladder as fast as you can and retire, or you become an entrepreneur trying to hit a homerun, and you work yourself into oblivion to get there. Corbett Barr of Fizzle used to believe the same thing, but a trip to Mexico
