For a while now, you’ve been in the world of blogging. You had a dream, a vision. Something you were so passionate about that you wanted to share it with the world. You really want to help people who are in need of what you’re very good at, but you also want to make a […]
It’s a safe bet that you spend quite a bit of time creating content: not just blog posts, but also email newsletters, downloadable guides or in-depth pillar posts, and of course tweets, Facebook posts and other social media updates. That’s a lot of writing… and a lot of time invested. Are you really using that
Let me tell you about David. He’s a professional writer (blogger, fiction writer, non-fiction writer, etc.) who doesn’t like marketing his work. He says his job is to write, not to promote, and that if he works hard enough on his art, then his readers will come. There’s just one problem. Only a few people
Is your business stuck in the feast-or-famine cycle? One day, you have more work than you can handle. You’re staying up late, working too many hours, destroying your health in a desperate effort to meet deadlines. You barely have a minute to breathe – let alone market. But when you finally finish all the projects
You have a dream for your business. You know you can reach it. But marketing keeps getting on your way. It feels overwhelming or confusing with so many different options and things to consider. It doesn’t have to be like that. You can understand marketing and make it work for you. If you don’t feel
If your business isn’t growing, it’s dying. So says conventional wisdom. But every year, thousands of entrepreneurs prove that trope false. Their businesses, although not growing, are perfectly profitable. And as long as the money keeps flowing, those entrepreneurs are content to keep doing what they’re good at. Yet there comes a time in many solopreneur’s lives when the urge
You are staring at your computer screen. You are wondering where to go next with your ideal client profile, but you’re not 100% sure what you are supposed to be looking for. You know your ideal client. You have an idea of what her problem is, and how to solve this problem. The issue is:
If you sell a service rather than a product, you will sooner or later run into the problem of bringing in new clients. As in, it takes a lot of time and effort, and the rate at which your bills accumulate starts to outpace that of profits rolling in. Many service companies and freelancers accept
Admit it: you want to be famous. Maybe not real-world famous. You don’t daydream about paparazzi chasing you on your way to red-carpet Hollywood premiers. You don’t want to see your face on the cover of a magazine at the grocery checkout. But, you do want to be known in your industry. You want people
Imagine that you wake up one morning and you realize, “Hey! That guest post that took me hours and hours to write has finally been published!” You boot up your computer and, sure enough, people are loving your post. In fact, they’re loving it so much that they’re clicking on your link because they can’t
