Life isn’t fair. That’s what your mama told you when you were a kid, and you’ve been dealing with it ever since. Some people are born lucky. They were born with talent. Drive. Focus. You read about them all the time. This one made six figures in six months. You’ve been in business two years […]
Social media has quickly become very important in marketing a business. It seemed to come from nowhere and then before we knew it, it was everywhere! Social media is a very powerful tool when it comes to building a successful business. You can really interact with your target market, grow relationships and encourage peer-to-peer referrals.
“Do you want more customers?” I bet if I asked you this question, right now, you would answer: “Yes!” That is why you invest a lot in building your audience, developing your relationships, connecting on social media, and building your email list. You are doing all those things to achieve one goal: To keep your
All marketers would like to think that subscribers experience a warm, fuzzy feeling inside when they see an email from them. In reality, many such messages evoke a sigh of exasperation, followed by a cursory skim at best, or a click of the “unsubscribe” link at worst. Why does it happen? Fickleness, small attention spans,
Planning a social media campaign should be easy, right? “We are going to be tweeting three times a day, posting a picture to Instagram every other day, and updating Facebook once a week. The campaign will reach 10,000,000 people over the course of two months. It will cost $1,500, and bring in an estimated $5,000
Here’s a scary thought: every single time you open your eyes in the morning, you will have HUNDREDS of new competitors. Every single day, these competitors are desperately trying to scratch and claw their way to getting just a tiny sliver of market share. Market share you once had. Put that on top of the
Justin Timberlake: that fine young gent has it all. The incredibly successful career, the girl, the adoring fans, and even his own brand of tequila. Can things get any better for him? One wonders. For about a millisecond. And then one carries on thinking about business, and life, and how on earth one will find
Having a website is extremely important for the success of your business. It’s your piece of online real estate and a vehicle to establish sustainable income. However, owning a successful website comes with lots of responsibilities. These days you need an active blog, a newsletter, strong social media presence, and maybe a YouTube channel or
There is simply no shortage of social media experts giving advice on what platforms to use, specific tips and tools, and providing updates on the latest developments. However, expert advice, while valuable and incredibly helpful, can only get us so far. In a rush to join the latest platform, optimize our images or figure out
If you needed to quickly learn how to fix a leaky faucet, would you reach for an in-depth instruction manual, or find a short tutorial video on YouTube? If you’re inclined toward the latter, then you’re in good company. The US Department of Labor found that 65% of information people remember is information learned through
