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Don’t Be An Expert – Do This Instead

“Be an expert.” How many times have you received this advice, and how many times have you advised people to do this? Come on, admit it: you have, haven’t you? I have received this professional advice from pretty much every expert, ninja, guru, and maven I know. When I am invited to speak somewhere, people […]

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A Beginner’s Guide to Online PR

Since Matt Cutts recently announced the death of guest blogging for SEO purposes, many Internet marketers have been exploring other options of obtaining links and building their client’s brand presence online. I believe many of us saw this day coming and were already putting to practice different strategies. One of those strategies we found to

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The Insanely Simple Trick To Keeping Your Customers Hooked

The dawn of a new year is the traditional time to revamp ourselves and our lives. But does your business need a makeover too? If your mailing list is not bursting at the seams, maybe it’s time to shake things up. The pace of change in the business world is breathtaking. Are your competitors moving

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A Fiction Author’s Dilemma: What Should You Blog About?

You’ve been toying with the idea of putting up a blog. Your engagement with your subscribers over e-mail is great. You’re already seeking resources on where to get themes and hosting for your potential blog. But there’s something that’s stopping you. You don’t know what you should blog about. And you know it’s awful. You

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How to Effortlessly Find The Voice That Engages Your Audience

“I’ve only know you for a few hours and already I’m hooked.”  “I stumbled across your site, 4 hours have passed by, and I’m STILL reading! I can’t get enough!”  “Where have you beeeennnn my whole life?”  Let me guess – 3 things nobody has ever said to you? You know you’ve got to find

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How to Turn Down Clients Without Alienating Them

New businesses will often take on every single client or customer they can attract. If you’re still building your customer base, enhancing your reputation, improving the quality of your services or products, acquiring customer testimonials and developing a ground-swell of word-of-mouth support, then you’ll likely be exceedingly grateful for – and accept – every client

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7 Embarrassing Email Marketing Mistakes

Look around the Internet and you’ll see lots of attempts of attracting traffic. And more often than not, the goal is to get subscribers. But then what? Having subscribers doesn’t equal income – it only equals great opportunity. How well you use different email marketing strategies and engage your audience decides how well you cash

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How to Get Published on Forbes.com Without Really Trying

Yes, you read the headline correctly: this post is all about how to “accidentally” get published on Forbes.com. Now, I know what you’re thinking: Forbes.com doesn’t publish just anyone, let alone by accident. So allow me to set the scene for you. How I Got Published on Forbes It was the day my first major

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Ultimate Guide on Building A Trustworthy Testimonial Page

Glowing commendations and reviews from your clients are gold to your company, but only if they are real and reliable. A testimonials page is a great place to show off these reviews! But in order to make your testimonials successful and trustworthy, you must approach securing those testimonials in a forthcoming way. How exactly do

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Are Your Social Media Efforts Driven By Purpose, or By Fear?

Ten years ago, Rick Warren’s book The Purpose-Driven Life took bookstores by storm and sold more than 32 million copies in 10 years. It simultaneously held the number one spot on the four major bestseller lists, including The New York Times, The Wall Street Journal, USA Today and Publishers Weekly. Rick’s message struck a nerve

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