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Customer Profile Template: Finding Your ONE Person

Post updated by Tara Malone How would you like to know EXACTLY what to say in your marketing messaging? To know EXACTLY what sort of blog post to write to generate lots of comments? To know EXACTLY what brand identity you need to have in order to inspire a large group of people and turn […]

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11 Unique Selling Proposition Examples (& Why They Work)

Updated by Tara Malone What makes your business stand out from the crowd? As a business owner, you know the competition is high, no matter what niche you’re in. The good news is, setting yourself apart from your competitors is easier than you may think. It all comes down to having a strong unique selling proposition,

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Kajabi Review: Features, Pricing, & More

Updated for 2023 When building an online course, one of the most important decisions is what learning management system (LMS) you will use. Your LMS directly impacts the learning experience of your students, which means you need to choose wisely. For example, you need to make sure that your LMS integrates with your website and

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How to Plan a Product Launch Event (+ 10 Launch Event Ideas)

Updated by Tara Malone You’ve created an amazing new product, and now you’re ready to share it with the world. What better way to announce your new product than with an amazing launch event? The only problem is, your budget is limited and you’ve never planned a launch event before. And you’re wondering, where do

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What is a Sales Funnel? (5 Sales Funnel Stages + Examples)

Updated for 2023 You’ve heard it a million times by now. If you’re serious about scaling your online business, you need a sales funnel. But there’s a big problem. You aren’t entirely sure what a sales funnel is and you sure don’t know how to build one. You’ve scoured YouTube and Google trying to figure

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Twitter vs. Facebook: Which Is Best for Your Business?

Updated for 2023 Ah, social media marketing. You’ve heard all the hype about how important it is, and you’re downright sick of it.  Yes, you know you need to promote your business on social media to grow your audience. But you also know there are tons of platforms out there. And you haven’t the slightest

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What is a Beta Course? (+ How to Launch One)

Updated by Tara Malone Do you know one of the biggest mistakes new course creators make? They don’t release a beta course! Launching a beta course is one of the most important steps in the whole course creation process. Anyone can come up with a good idea. If you’re experienced in your industry, you’ll likely be

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4 Great Membership Site Examples + How to Create Your Own

Updated by Willy Wood Picture this: You’re sitting on the beach with your laptop. Sipping a tropical drink. Watching sales roll in to your Stripe account while you’re away on vacation. It’s the dream that’s sold to online entrepreneurs everywhere — but is it legit? On the surface, membership sites are a great way to bring

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Skillshare vs. Udemy: Which One Is Best For Your Course?

Updated by Tara Malone One of the biggest decisions an online course creator has to make is which platform to choose for their online course. There are tons of course platforms out there, which can make choosing one seem like a daunting task. To make this process a little simpler, we decided to create an article

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How to Find More Leads for Your Coaching Business

Updated by Willy Wood Are you looking for more leads for your coaching business? Kind of a rhetorical question, isn’t it? A pipeline of leads is critical for any business, but especially for a coaching practice, where fees tend to be high and sales cycles long. So, if you have a coaching business, of course you’re

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